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Priority Marketing wins District ADDY Award for SalusCare video


The American Advertising Federation, 4th District, has presented a prestigious silver ADDY Award to Priority Marketing for a compelling public service video that raised awareness and support for SalusCare. Priority Marketing is the only Southwest Florida agency to be honored through AAF’s 4th District, which includes Florida and all of the Caribbean.

Additionally, Priority Marketing also won the Best of Show, People’s Choice and five other awards through the AAF Southwest Florida competition.

Priority Marketing’s 5-minute, documentary-style video for SalusCare features candid, emotional interviews with Southwest Florida residents who have been impacted by mental health and substance use disorders. The video, which is viewable on YouTube, demonstrates the need for philanthropic support for mental and behavioral health care in Southwest Florida. Priority Marketing produced the video pro bono.

The American Advertising Awards, or ADDY Awards, is the advertising industry’s largest and most representative competition that recognizes and rewards the creative spirit of excellence in the art of advertising. The three-phase awards program includes local, district and national competitions. Priority Marketing’s SalusCare video has been advanced for consideration in AAF’s national competition this summer.

At the local level, Priority Marketing earned seven ADDY Awards for a variety of client projects including logo design, special event management, packaging design and video production.

“This year’s competition featured some outstanding advertising campaigns across all media, so being recognized is truly gratifying for our team at Priority Marketing,” said President and Creative Director Teri Hansen. “The fact that we won awards in such a wide variety of mediums – video, print collateral, product packaging and logo design – demonstrates the advanced capabilities and talents of our team to help deliver full-service results for our clients.”

The firm’s seven Southwest Florida ADDY Awards include:

  • Best of Show Award and Gold Award: Promotional video for Captiva Cruises showcasing destinations and cruises.
  • People’s Choice Award and Silver Award: Special event campaign for the 2019 Southwest Florida Wine & Food Fest, the signature fundraising event for SWFL Children’s Charities.
  • Gold Award: Testimonial video for SalusCare demonstrating the need for philanthropic support of mental and behavioral health care in Southwest Florida.
  • Gold Award: Packaging design for Cypress Lake Country Club’s commemorative 60th anniversary “1959 Pilsner” craft beer can.
  • Silver Award: Logo design for the Pine Manor Improvement Association’s Food Forest.

About Priority Marketing

Established in 1992, Priority Marketing is a full-service marketing, advertising, public relations and digital marketing agency located at 12140 Carissa Commerce Court, Suite 201, in Fort Myers. Follow Priority Marketing on social media through Facebook, Instagram, Twitter and LinkedIn. For industry news and marketing insights, visit PriorityMarketing.com/our-blog and watch the FAQ Fridays video series on YouTube. For more information, call 239-267-2638 or visit PriorityMarketing.com.

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