The Value of PR Services & Earned Media
Public relations adds tremendous value to any integrated marketing and communications plan. In fact, it is often referred to as earned or “unpaid” media. This cost-effective tactic relies on a proactive approach, the investment of time and strong media relationships. Great public relations will earn trust and credibility with your target audiences, enhance your presence and promote awareness of your brand. Also, it can strengthen community and business relations.
A seasoned public relations partner like Priority Marketing can develop engaging story opportunities to build relationships with local, state and national media. Our team of former journalists and accredited PR professionals will leverage your knowledge and experience to position you as the go-to expert for your related field. We can extend the reach of that exposure through organic social media content, video services, web services, event execution and more. Plus, we can repurpose your organization’s news and resources to improve your website’s search engine optimization.
Additionally, PR generates measurable results. Tracking measurements like media reach, engagement and spikes in website traffic can help demonstrate the success of your public relations campaign and tie directly back to your business goals.
Let Priority Marketing shine a spotlight on your brand.
Are You Ready for Your Close-up?
Media relations is what we do best, so you can often find us pitching stories and coordinating interviews that put our clients’ brands in the spotlight. Additionally, our media training services instill confidence when clients need it most. Even polished executives stumble through interviews, especially under pressure. And yet, how you answer media questions is critically important. Your stakeholders, future customers and employees are watching and listening.
That is the value of partnering with a public relations team that serves as a strategic extension of your business. With the utmost confidentiality, Priority Marketing’s experienced media relations representatives can help you navigate media opportunities. Preparation is key. We want our clients to shine bright when the camera starts rolling!
Go Digital with Long-Form Content
Expand Your Reach
Shine Bright with Awards
Winning a prestigious award provides the unique opportunity to boost your company’s credibility. An award submission can help highlight your achievements, expertise and positive reputation. Also, it raises awareness of your services, culture and philanthropic endeavors within your industry, the business or nonprofit community. Finally, it produces valuable content to use across all your channels and marketing materials.
Allow us to combine our collective talents to achieve outstanding results on your behalf.
How to Write a Winning Award Submission
Completing complex award entries requires an initial investment of time. This can be a challenge for nonprofit organizations and small business owners. Priority Marketing’s skilled public relations team has the knowledge and experience that will best position your company for success.