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Why this year’s Super Bowl commercials are worth watching

Super Bowl commercials

Super Bowl Sunday has long been about more than just crowning a football champion. 

The best brands are also competing – not for a championship trophy, but for awareness, entertainment and ultimately your loyalty as a customer.

For many companies, a Super Bowl commercial likely is the largest expenditure on a single piece of advertising they will ever pay. In 2025, a 30-second spot will cost a staggering $7 million… and that doesn’t include scriptwriting, salaries of talent and crew members, equipment rentals, location fees and permits, insurance and other expenses. That’s just to get it on the air. 

Numerous media sites and online forums will proclaim winners, highlighting the commercials that people will be talking about the next day at work and sharing on social media. Priority Marketing’s team of advertising and marketing professionals have been tracking commercials leading into the Super Bowl on Feb. 9. 

What caught our attention? 

Super Bowl Newcomers

Some of the biggest, best-known brands in the country have never aired commercials during the Super Bowl. That is, until now.  

Several brands and products will be making their Super Bowl debut in 2025, according to AdWeek, including Duracell (batteries), Häagen-Dazs (ice cream), Ritz Crackers (snacks), Instacart (grocery delivery), Bosch (technology), NerdWallet (money expert) and MSC Cruises (cruise ships). Why advertise if your brand is already a household name? Nestlé has advertised its products during previous Super Bowls, but will use this opportunity to spotlight Coffee Mate for the first time, specifically introducing a new line of “Cold Foam” flavored whipped toppings to coffee-lovers nationwide. Nestle is banking on its Super Bowl spot to launch this product. 

Super Bowl Mainstays 

Major brands returning to the big game include Rocket Mortgage, Jeep, Doritos, Budweiser and PepsiCo. Those brands have something in common – each is a previous winner of USA Today’s Ad Meter, an annual survey measuring consumers’ favorite Super Bowl commercials. Their willingness to pay up to $7 million for one commercial is an indication that there is a return on investment. Additional brands returning this year Hershey, Booking.com, GoDaddy, Pringles, DoorDash, TurboTax, Mountain Dew, General Mills, Taco Bell, Disney, Coors Light and more. 

Super Bowl Teases

For decades, the Super Bowl has been one of the most highly anticipated events of the year, not only for football, though. That’s because the commercials were new, different and exciting. In recent years, brands have teased their commercials on their websites and social media platforms. Some brands even posted the full commercials on YouTube and televised remarks announcing they would be launching a Super Bowl ad. Still, Super Bowl 58 in 2024 drew 121.5 million U.S. viewers across platforms, shattering the previous high by more than 6%. 

You don’t have to be a fan of the Kansas City Chiefs or Philadelphia Eagles, or even football for that matter, to enjoy the Super Bowl. Every year, it’s a cultural moment, and the commercials – and perhaps a couple of big plays – will be the focus of conversations at the office come Monday morning. 

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