Social media video is prevalent across all platforms: Facebook, Instagram, TikTok, LinkedIn and others. YouTube, though, is the clear frontrunner in terms of social media video.
YouTube is the most popular social media platform in the world. Sprout Social notes 78% of social users have a YouTube profile. It’s also one of the oldest, having launched in 2005. Global Media Insight notes that YouTube users watch more than 1 billion hours of video on the platform each day.
What do the numbers mean? If you want to create trending social media video content, you start with YouTube.
Priority Marketing’s Social Media Team collaborates with an in-house Video Production Team, as well as the Creative Services Team, to create compelling content that grabs attention. This blog explores three types of social media video that is trending on YouTube.
Social media video IS marketing
The best-known brands view social media as a critical element of an integrated marketing strategy. This approach includes public relations, advertising, brand development and more. Oftentimes, Priority Marketing recommends social media because online platforms offer effective – and cost effective – paths to connect with target audiences.
Fashion can be trendy. Furniture can be trendy. Toys and games can be trendy. Social media also can be trendy. Knowing and navigating these trends helps determine whether your brand’s social media video content will be watched, liked and shared.
For businesses, YouTube is an influential marketing tool that serves as an educational and informational platform. For consumers, YouTube is a place to learn, be entertained and make purchasing decisions.
VIEW: Priority Marketing’s Social Media Marketing Services
Three types of trending videos
There are many types of videos, but those scripted, filmed and produced strategically will perform best on social media. These three types of videos have been successful on YouTube:
Social Media Video #1: Music
For decades, musicians have produced videos to provide visuals for their songs. They let music lovers see the artists they hear. YouTube gave artists another platform to reach consumers on the small screen. Today, it is still a popular platform for music lovers because YouTube is a destination for entertainment. However, brands and social media influencers also can tap into the power of music to connect with audiences on a more emotional level.
Tip: Always make sure you have the rights to music that plays in a video. Royalty-free and copyright-free music is readily available online.
Social Media Video #2: Wellness
Health and wellness are popular topics among many circles. That means videos about health and wellness also are popular. Short videos offering home workouts, cooking hacks and stress-relieving techniques offer just what many YouTube visitors want… tips for self-improvement.
Highlighting how a brand fits into a healthy lifestyle is a great way to connect with potential customers.
Social Media Video #3: Vlogs
Vlog is short for video blog. It’s a blog in video form. That means it can be less formal and unscripted, making subjects appear more authentic and trustworthy.
Vlogs are not meant to be sales pitches. Instead, vlogs aim to build relationships with viewers as brands educate them about the business and its offerings. Ultimately, that leads to brand loyalty.
READ: 3 additional types of trending social media video
The strategy behind social media video
Social media is a crowded space. Every day, millions of people post social media content – videos, photos, graphics, animations, words and more. Today, it’s not enough to just have a well-crafted video. Brands need to produce well-crafted videos that appeal to followers’ interests or offer solutions. They must be engaging, entertaining and educational.
Interested in hearing how Priority Marketing’s team of talented professionals can help create social media video to elevate your brand? Please give us a call today at 239-267-2638 or send an email to LetsTalk@PriorityMarketing.com.
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