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Vineyards Country Club’s redesigned website wins ADDY Award

Vineyards Country Club’s newly redesigned website won a 2022 Silver ADDY Award from the American Advertising Federation, Southwest Florida Chapter, in the consumer website category.

Powered by Priority Marketing, the new website features vivid imagery and easy-to-navigate pages that showcase the master-planned golf and country club community’s luxury lifestyle amenities, exceptional experiences and robust wellness programs. On the back end, the secure website is fully responsive on mobile and desktop, incorporates principles of organic search engine optimization (SEO) and is compliant with the Americans with Disability Act.

“Vineyards is known for its manicured landscaping, beautifully plated meals in the clubhouse and picture-perfect lifestyle, and we wanted to put that same level of attention and detail into the website refresh,” said Paul Malonson, general manager of Vineyards Country Club, which is located between Vanderbilt and Pine Ridge roads in Naples. “Vineyards has three primary audiences – current members, prospective members, and local businesses and individuals seeking a venue rental – and the new website allows us to provide information and resources to each specific group.”

The ADDY Awards is the advertising industry’s largest and most representative competition that recognizes and rewards the creative spirit of excellence in the art of advertising, which includes website design. The three-phase awards program includes local, district and national competitions. The Vineyards website was one of just five sites to earn an ADDY Award.

“Curb appeal is an incredibly important lead-generator for a gorgeous residential community like Vineyards, but in many cases, that first impression starts online,” said Priority Marketing President and Senior Creative Director Teri Hansen, APR. “Our web development team and creative strategists worked directly with Vineyards to create a user-friendly website that serves as a front door for online audiences near and far.”

About Vineyards Country Club

Vineyards Country Club is a 1,400-acre private, non-equity master-planned golf and country club community open to both residents and non-residents for more than 30 years. The family-owned community, founded in 1988, is located just east of Interstate 75 between Pine Ridge and Vanderbilt Beach roads and includes 2,719 homes in 38 individual gated neighborhoods, a 70,000-square-foot clubhouse, and 450,000 square feet of commercial space. The award-winning Club has been enhanced through three renovations since its original construction, with no member assessments. The Club offers 36 holes of members-only championship golf; a new, 15,000 square-foot Wellness Center & Spa with technologically advanced fitness equipment – including a new, state-of-the-art outdoor gym, five-star spa, salt water lap pool, smoothie café, and salt room; Racquet Center with 12 Har-Tru lite tennis courts, six lit, gel cushioned pickleball courts, three regulation lit bocce courts, and year-round scheduled play; formal and casual indoor and al fresco dining; banquet, reception, meeting and event facilities; and one of Naples’ most active club social calendars. For membership or residential information, call 239-353-1500, visit online at vineyardscountryclubnaples.com, or visit the community’s Administration Office, located at 400 Vineyards Blvd., Naples.

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