Video is the only way to tell a story with audio, visuals and movement, making it an extremely attractive and effective form of communication.
Videos are used to educate and enlighten, motivate and celebrate. They can demonstrate the value of a product or service by showing it in use. They can explore problems, challenges and solutions.
Video is everywhere – television, social media, websites, business meetings, webinars, tutorials and fundraising galas – and that’s exactly why a smart marketing strategy should include video as a key element.
Nielsen reports that adults in the U.S. watch an average of 5 hours, 46 minutes of video per day via televisions, computers, mobile devices and screens large and small. The reasons to elevate video in your marketing strategy are seemingly endless, from creating brand awareness and building trust to enhancing search engine optimization and boosting sales.
Priority Marketing excels in scriptwriting, directing, filming and editing video, including TV news packages, compelling commercials, dynamic presentations and eye-catching social media content.
In its latest Consumer Trends report, the video-making software company Animoto noted that 93% of businesses surveyed said they landed a new customer because of a video seen on social media. Similarly, Priority Marketing has created videos that were effective in achieving client goals, from engaging followers and selling products to increasing event attendance and generating donations.
