Professional event planning has become increasingly important for successful organizations with ambitious goals.
A perfectly planned and executed event creates lasting memories for attendees. For businesses, a successful event can create awareness and generate buzz for new products or services, and ultimately increase sales revenue. For nonprofits, well-executed events can raise money to support the organization’s vision and mission, attract new volunteers and increase notoriety within the community.
The perfect combination of strategy and creativity is the key to pulling off a successful event, whether that’s a corporate conference, fundraising gala, grand opening or news conference.
Priority Marketing’s turnkey event planning services offer clients a full suite of professional services. In fact, the firm’s in-house event management team has produced some of the largest, most successful events in Southwest Florida, including Market Trends of Southwest Florida, Southwest Florida Community Prayer Breakfast, Lee BIA Builders Care’s Pull the Cork, Better Together’s A Night of a Million Dreams Gala, Everglades Coalition Conference and many more. Additionally, Priority Marketing is the region’s premier firm for grand opening events that can include event coordination as well as public relations and social media campaigns. Examples include grand openings for Norman Love Confections, Margaritaville Beach Resort Fort Myers Beach, Bay Street Yard, 810 Billiards & Bowling, Alamo Drafthouse Cinema-Naples and more.
DIY approaches to event management can cause events to fall short of expectations. Professional event planners have the experience, expertise and attention to detail that help clients hone their vision and execute it to perfection. They also manage the budget, negotiate contracts with vendors and adapt when hiccups emerge. All those responsibilities reduce stress for clients while saving their time to focus on other matters of importance.
Southwest Florida once had a well-defined event season that ran from October through April. However, organizations of all types recognize that May through September also offers opportunities to host successful events.
Event Planning Services for Nonprofits
Since its inception, Priority Marketing has partnered with nonprofit organizations to help raise more than $120 million at fundraising events. This includes black-tie affairs at upscale venues, auctions, dinners, tournaments and other events.
The list of event options for nonprofits includes:
- Fundraising galas
- Golf tournaments
- Fashion shows
- Food and wine tastings
- Art exhibits
- Charity auctions
- Races
- Benefit concerts
- Workshops
Generally, many nonprofits host large-scale events to raise awareness and financial support for the organization. In fact, many charitable organizations rely on two or three major annual events to fuel their mission.
READ MORE: Turnkey Event Planning and Execution in Southwest Florida
Event Planning Services for Businesses
Businesses also have a variety of event types at their disposal. Options include:
- Anniversary celebrations
- Expos
- Trade shows
- Symposiums
- Seminars
- Grand openings and open houses
- Ribbon cuttings
- Virtual presentations
- Promotional events
- Board room presentations
- News conferences
- Webinars (live and recorded)
- Holiday parties
- Construction milestones
READ MORE: Event management tips to transform fundraisers from blah to ahhh
Hiring an Event Manager
Through years of experience, Priority Marketing has mastered the art of event planning and learned what it takes to manage an unforgettable event. Businesses or nonprofits seeking support from a professional event planner should ask these questions before signing a contract:
- What are your areas of expertise?
- What services do you offer?
- What services are included in the event planner’s fee?
- What is the cancelation or refund policy?
- What staff do you employ?
Interested in hearing how Priority Marketing’s team of talented event planners can help your organization? Please give us a call today at 239-267-2638 or send an email to LetsTalk@PriorityMarketing.com.
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