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Royal Palm Coast Realtor Association names Jeffrey Bratton as director of MLS

The Royal Palm Coast Realtor Association (RPCRA) has appointed Jeffrey Bratton as the association’s new director of MLS (Multiple Listing Service).

In this position, Bratton is responsible for handling the operations of the Florida Gulf Coast MLS and supporting the RPCRA in meeting the ongoing MLS needs and goals of over 8,000 real estate professionals served by the association. Bratton is passionate about the future of the MLS industry and plans to actively contribute to the Real Estate Standards Organization and Council of MLS, leveraging new technologies and helping the industry respond to challenges faced in the market.

Providing an up-to-date listing of homes, condos, land and commercial buildings for sale in Southwest Florida, the RPCRA’s MLS is a critical resource for Realtor members. With a single search, members can view Southwest Florida listings to find properties that match specific search parameters, as well as find and host virtual open houses. The RPCRA offers MLS training resources to support Realtors in their efforts to list and search for properties that meet the needs of their clients. This includes monthly classes hosted by a local trainer, interactive training courses and a video library.

“Southwest Florida’s real estate market is competitive, and access to MLS listings is essential for Realtors to be able to best serve their buyers and sellers,” said Beate Jones, CEO of the RPCRA. “We are pleased to welcome Jeffrey and know his expertise will support the RPCRA in its efforts to serve as a trusted resource for professionals within our local real estate community.”

Bratton brings more than 15 years of experience in the MLS industry to his role with the RPCRA. He most recently served as the MLS manager at Southwest MLS for three years and previously worked with real estate associations in New Mexico and Texas. Bratton earned his bachelor’s degree in sociology from the University of New Mexico.

To learn more about the RPCRA and its MLS services, visit www.RPCRA.org or call 239-936-3537.

About the Royal Palm Coast Realtor Association (RPCRA)

Comprising a membership of more than 8,000 Realtors, RPCRA exists to advance the success of its members, serving as a resource for professional development and an advocate in community issues affecting members, their customers and property owners’ rights. RPCRA serves all of Southwest Florida, with offices in Cape Coral, Fort Myers and South Fort Myers. For more information, visit www.RPCRA.org.


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