Pure Florida was recently recognized for excellence in tourism marketing by VISIT FLORIDA for its Cruise Cash program, a direct email marketing automation campaign that delivers “Cruise Cash” to the inboxes of users who subscribe to Pure Florida’s email database. Pure Florida’s automated email campaign, developed by Priority Marketing, earned a Bronze Award at the 2016 Flagler Awards, held during the 49th Annual Governor’s Conference on Tourism at the Hilton Orlando.
Pure Florida’s current Cruise Cash program offers website visitors a total of $15 in savings to be used on sightseeing cruises, fishing trips, boat rentals, jet ski rentals and tours by signing up to receive Pure Florida’s monthly e-newsletter. The concept was previously implemented by Pure Florida as printed coupons that were distributed to hotels and tourist centers, however, Priority Marketing redeveloped and re-launched the campaign, establishing a new design and a format that would function well for both print and digital programs. Pure Florida received an immediate response to the Cruise Cash campaign. Since the start of the campaign in November 2015, Pure Florida has seen a more than 900-percent increase in email registrations, as well as a 45-percent increase in website traffic.
The Flagler Awards recognize outstanding tourism marketing in Florida and the organizations that work to enhance Florida’s position as one of the world’s most popular travel destinations. Winners were selected by a team of judges based on an individual evaluation of creativity, innovation, production quality and effectiveness.
About Pure Florida
In 2009, father-and-son duo Captains Lance H. and Harry Julian acquired the Naples-based Double Sunshine and Lady Brett fishing vessel, and have grown the company to include 19 vessels and two locations providing a variety of unique eco-excursions for its visitors that incorporate maritime history, tourism, sightseeing and entertainment. With locations in Naples and Fort Myers, the water attraction company offers sunset and specialty cruises as well as boat and Jet Ski rentals, fishing charters, group events and educational field trips for schools and students. In addition to Pure Florida, the founders are also partners in Marine Team International and Pure Image Productions, providing professional marine consulting, television and video production and photography services. With a long history in maritime productions, Lance and Harry Julian have helped to create some of the most memorable water scenes in film production, with credits including “Titanic” and “Waterworld,” and television credits such as the reality show, “Survivor.” As the fourth and fifth generation working within the maritime industry, Lance and Harry Julian enjoy sharing their passion and expertise with fellow adventurers in the Southwest Florida area. For more information, visit www.PureFL.com or call its Naples location at 239-263-4949 or its Fort Myers location at 239-919-2965.
