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Priority Marketing Partners with Guadalupe Center on Virtual Event, Circtacular, Raising $950,000

Teri Hansen and Melissa Mitchell with Guadalupe Center Event Participants

As the saying goes, the show must go on! Priority Marketing’s longstanding partnership with Guadalupe Center made certain the nonprofit’s annual fundraising gala continued to amaze.

Held Jan. 21, Circtacular captured the excitement and energy of the circus under a virtual big top. The event is Guadalupe Center’s largest annual fundraising event, but switched to a virtual format in 2021 because of COVID-19.

The lively production was filled with special effects, comedic performances, compelling videos, heartfelt testimonials from students and interactive ways for audience members to have a lifechanging impact on children and families in Immokalee. Guests helped rewrite the stars and experience “The Magic. The Mission. The Moment.” The event was capped with Guadalupe Center’s popular Jump Up for Education, an inspiring call for support that allows attendees make a lasting, transformational impact for more than 1,400 students in Immokalee. Supporters answered that call for support, donating a record amount during the Jump Up en route to raising more than $950,000 to support educational programs and services!

Priority Marketing, an experienced virtual event planner, help conceptualize Circtacular and provided an integrated marketing plan focused on generating awareness and support for Guadalupe Center. Services provided included:

  • Concept and theme development
  • Event management and execution
  • Scriptwriting, presentation development and production direction
  • Video production
  • Invitation and collateral design
  • Website development
  • Public relations and media relations
  • Social media content development
  • Email marketing

The full video is available through Vimeo by clicking this link: Circtacular. Guadalupe Center supporters still can make an impact on the lives of children and families by visiting the nonprofit’s How to Give page.

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