Priority Marketing has added Jada Bigord, a 2023 graduate of Florida Gulf Coast University, as a public relations coordinator.
Bigord supports Priority Marketing clients by drafting, editing and distributing news releases, media advisories, guest articles, blogs and calendar listings. She also pitches client stories to media, maintains a database of award opportunities for clients, updates media distribution lists, and captures videos and photos for media use. Bigord is also responsible for monitoring TV, print, radio and online media sources for news coverage, as well as completing monthly PR analytics reports.
Priority Marketing’s robust portfolio of public relations services includes copywriting, media pitching, communications strategy, speech development, crisis communications, media training, event promotion and more. Nine of Priority Marketing’s 60 employees fall within the firm’s PR department.
Bigord earned a Bachelor of Arts degree in communication, with a concentration in public relations, from Florida Gulf Coast University and an Associate of Arts degree from Florida SouthWestern State College. She served as a senior consultant with FGCU’s Communication Lab and was president of FGCU’s student chapter of the Florida Public Relations Association. During college, she also interned at a Bonita Springs-based firm as a public relations, marketing and communications intern.