Priority Marketing earned Gold and Silver Angel Awards for excellence in public service advertising from the American Advertising Federation (AAF), District 4.
AAF’s Angel Award Competition combines two missions of the national organization: utilizing industry expertise to address community issues and celebrating advertising excellence. AAF’s District 4 includes Florida and all of the Caribbean.
In 2021, Priority Marketing earned a Gold Angel Award in the category of Fundraising Events & Initiatives for a campaign promoting the Circtacular gala. Guadalupe Center’s virtual, circus-themed fundraising extravaganza raised more than $1 million to support life-changing, transformational education programs to help break the cycle of poverty for children in Immokalee. Priority Marketing conceptualized a virtual event that would be fun for guests while highlighting achievements of students, therefore motivating the audience to give. The firm also led creative copywriting and design for print and digital materials, video editing and animation, email and social media marketing, website landing page development, news releases, story pitches and contributed articles, media relations and partnerships, emcee coordination, scriptwriting and presentation development, vendor coordination and stage direction, as well as contents of custom party boxes that were delivered to guests.
Additionally, Priority Marketing earned a Silver Angel Award in the category of Organization or Cause Promotion for its Unmasking the Epidemic campaign, a virtual event that helped educate community members about the alarming pediatric mental health crisis in Southwest Florida. That event also raised more than $1 million to support Kids’ Minds Matter. Priority Marketing developed the event’s creative concept and coordinated a media briefing with health professionals, community partners and mental health agencies. Collateral and creative assets included an event invitation, flyers, posters, social media and email graphics, videos, testimonials, news releases, calendar listings, contributed articles and story pitches to drive event registrations.
“Guadalupe Center and Kids’ Minds Matter are both making significant progress in accomplishing their respective missions, and raising awareness for their incredibly successful programs is a critical element in helping them raise the financial support needed to make a difference in our community,” said Priority Marketing President and Senior Creative Director Teri Hansen, APR. “It’s worth celebrating any time a nonprofit raises $1 million during a single event, but the fact that both events were virtual shows that these campaigns were truly remarkable given the challenges of 2021.”
Established in 1905, the American Advertising Federation acts as the “Unifying Voice for Advertising.” Its membership is comprised of more than 50 corporate members from the nation’s leading advertisers, agencies and media companies; a national network of more than 150 local clubs representing 40,000 advertising professionals; and more than 140 college chapters with 4,000 student members.