The American Advertising Federation (AAF) of Southwest Florida presented Priority Marketing with 10 awards in the local 2023 American Advertising Awards competition. Each award, also known as an ADDY, recognizes and rewards the creative spirit of excellence in the art of advertising.
The AAF has more than 200 local clubs across the U.S. representing nearly 40,000 advertising professionals, connecting and leading the industry. Its American Advertising Awards competition is the advertising industry’s largest and most representative competition with three levels including local, district and national competitions. The local competition attracted entries from across Lee, Collier, Charlotte, Hendry and Glades counties. Projects that receive a Gold Addy automatically advance to the district competition, and Silver Addy winners are eligible to advance also. The AAF Southwest Florida is part of the AAF Fourth District, which includes all of Florida and the Caribbean.
Among Priority Marketing’s 10 ADDY Awards were three top honors:
- Myra Janco Daniels Best of Show Award: Invitation for the Conservancy of Southwest Florida’s Magic Under the Mangroves signature fundraising event
- People’s Choice Award: Invitation for the Conservancy of Southwest Florida’s Magic Under the Mangroves fundraising event
- Best of Public Service: Logo design for the SWFL Climate & Community Initiative
Additional Gold and Silver ADDY Awards include:
Gold ADDY Awards:
Sales and Marketing Special Event Material, Invitation Campaign: Invitation for the Conservancy of Southwest Florida’s Magic Under the Mangroves fundraising event
Public Service Brand Elements: Logo design for the SWFL Climate & Community Initiative
Silver ADDY Awards:
Sales & Marketing Packaging: Advent Calendar for Norman Love Confections
Business-to-Business Website: Website design for CRS Technology Consultants
Public Service Online/Interactive: Website design for Kids’ Minds Matter “Navigating the Journey” Gala
Sales & Marketing Brochure: Brand Guidelines for Dwayne Bergmann Interiors
Sales & Marketing Packaging: Beer Can Design for Fort Myers Brewing’s Boo Crew Brew
“The ADDY Awards recognize our team’s synergy across departments, including creative copywriting, graphic design, video services, website development, print production and more,” said Priority Marketing President and Chief Creative Officer Teri Hansen, APR. “Creativity makes advertising stand out and get attention, and being able to continuously develop new ideas and eye-catching designs ultimately helps our clients reach their goals.”
Hansen, who won the chapter’s prestigious Silver Medal Award in 2022, also had an opportunity to introduce the 2023 Silver Media Award recipient: iHeartMedia General Sales Manager Tim Hardy, who served as a media director at Priority Marketing from 2005 to 2008.