Priority Marketing hired Ryan Soper as a search engine optimization (SEO) strategist to help clients maximize digital traffic while enhancing their brand online.
In this role, Soper develops and implements effective SEO strategies across various industries for a variety of Priority Marketing’s clients, including nonprofits, and conducts keyword research, competitor analysis and on-page optimization to improve search engine rankings. Soper also writes and edits copy for websites, blogs and other digital content, collaborating with colleagues and clients to ensure SEO best practices are integrated across all online channels. Additionally, Soper monitors and analyzes website performance.
In today’s digital landscape, effective technical SEO is crucial for enhancing website visibility and performance. This aspect of search engine optimization focuses on optimizing the backend structure and foundation of a website to ensure it meets the technical requirements of search engines, ultimately improving organic search rankings.
An experienced SEO agency can play a significant role in this process, employing strategies that enhance site speed, mobile responsiveness, and secure connections, all of which are essential for providing a positive user experience. Additionally, technical SEO involves optimizing the website’s architecture and crawlability, ensuring search engine bots can easily navigate and index the site’s content.
By conducting regular audits and implementing best practices, such as structured data markup and XML sitemaps, such agencies help businesses maximize their online presence and drive targeted traffic to their sites. This comprehensive approach not only increases visibility in search results but also lays the groundwork for successful digital marketing strategies, making technical SEO an indispensable component of any online growth plan.
Priority Marketing’s portfolio of digital marketing services includes content development, search engine optimization, email marketing, online advertising and pay-per-click advertising, as well as website development, design, hosting and maintenance.
Before joining Priority Marketing, Soper was a content and SEO strategist for Engenius, a South Carolina-based web design and digital marketing firm. He also has served as a marketing coordinator for Master Website Planners and content creator for Social-Impact, LLC.
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Soper earned a bachelor’s degree in communication with a concentration in public relations from Florida Gulf Coast University.
