Priority Marketing’s October 2023 Client Headlines Report recaps news stories that you should read, watch or hear before the month ends.
The firm’s award-winning Public Relations Team helps clients and partners earn media coverage in newspapers and magazines, on television and radio, and on blogs, social media and websites. At the end of each month, the PR Team combs through hundreds of local, national and international news headlines to create its informative Client Headlines Report.
Below are just some of the many important stories that were published or aired in October 2023.
Bimini Square development to reshape, refine Cape Coral
Community leaders and project partners celebrated the groundbreaking of Bimini Square, a new mixed-use development coming to Cape Coral in fall 2025. Bimini Square will be home to luxury apartments, a Deep Lagoon waterfront restaurant, a Lee Health medical facility and a variety of retail shops. Overlooking Bimini Basin, boat slips and a parking garage will allow guests to travel by land or water.
Prior to the Oct. 19 groundbreaking event, Priority Marketing distributed a media advisory and pitched story ideas to journalists. That led to advance online stories by WINK and The News-Press, as well as 16 on-air mentions on the morning of the groundbreaking on ABC7, FOX4, NBC2 and WINK. Then, it was mentioned another 14 times in the afternoon and evening newscasts on all four stations.
Media dove into the project details with full stories on TV newscasts and in print. Here is some of that coverage:
Gulfshore Business: Construction begins on Bimini Square mixed-use development in downtown Cape Coral
FOX4: Crown Development breaks ground on Bimini Square
The News-Press: Cape Coral’s dazzling Bimini Square project in photos. 5 images that tell the story
Cape Coral Breeze: $120 million Bimini Basin project breaks ground
WINK: Luxury apartments and restaurants coming to Bimini Basin in Cape Coral
FOX4: Bimini Square Ceremony
SWFL Business Today: Bimini Square mixed-use development coming to Cape Coral
Business Observer: Top commercial real estate news for the week
Jewish Federation convenes community for show of solidarity
The Jewish Federation of Greater Naples took an active role condemning Hamas’ attacks on Israel. The organization released a media statement, hosted a community solidarity gathering and set up an emergency relief fund to help families impacted by the war in Israel. Priority Marketing helped connect Southwest Florida media with Federation leaders to help localize the story.
Naples Daily News: Naples Jewish Federation holds solidarity gathering to stand with Israel
ABC7: Hundreds pour out in Naples to show support for Israel
NBC2: Hundreds pour out in Naples to show support for Israel
WINK: Vigil held in Naples for innocent lives lost in Israel
WINK: Jewish Federation of Greater Naples stands in solidarity with Israel
FOX4: Jewish community shares what their family is experiencing in Israel
WGCU: Gathering at Naples Jewish center reflects solidarity with Israel
The News-Press: Naples Jewish Federation holds solidarity gathering to stand with Israel
One year after Ian, Hurricane Heroes are celebrated
Hammond Stadium was rocking on Oct. 7 as Matchbox Twenty headlined a star-studded lineup for The Charity Pros’ Hurricane Heroes benefit concert. Priority Marketing implemented a two-phase approach to public relations that started by announcing a group of heroes that would be recognized at the event:
WINK: ‘Hurricane Heroes’ introduced with announcement of all-star concert
Beach Talk Radio: Charity Pros Announces Hurricane Heroes
Pine Island Eagle: Hurricane Heroes: Honoring Southwest Florida’s unsung heroes one year after Hurricane Ian
Then, PR efforts shifted toward music and entertainment. Priority Marketing helped arrange live, in-studio and telephone interviews to promote the event, securing advance coverage on TV, in print and on the radio.
WINK: Hurricane Heroes concert to kick off on Saturday
WINK: All-star concert at Hammond’s Stadium for hurricane heroes
ABC7: Concert featuring Matchbox Twenty will honor hurricane heroes
ABC7: Fort Myers non-profit plans charity concert for hurricane heroes
NBC2: Hurricane Heroes Concert helps Southwest Florida after Hurricane Ian
FOX4: Hurricane Heroes benefit concert honors community members who helped during Hurricane Ian
The News-Press: Best SWFL concerts to see in October
The News-Press: Top 5 things to do this weekend in SWFL
Beasley Broadcasting: Art And Music Filled Weekend In Southwest Florida
Happenings Magazine: Matchbox Twenty, Don Felder at Hurricane Heroes concert Oct. 7
Florida Weekly: Honoring Southwest Florida’s unsung heroes a year after Hurricane Ian
Florida Weekly: What to do, where to go
Cape Coral Breeze: The Charity Pros’ ‘Hurricane Heroes’ All-Star concert event set for Saturday
Customers turned entrepreneurs buy farm and restaurant
Local restauranteurs Rodney and Stacey Poole purchased a Southwest Florida iconic destination, Rosy Tomorrows Heritage Farm in North Fort Myers, and will be introducing a new concept to the region. Blossom & Brie Farmside Dining will continue Rosy Tomorrows’ legacy of farm-side dining, special events and warm hospitality. A pair of Priority Marketing clients brokered the real estate deal – Worthington Realty represented the buyers and LSI Companies represented the sellers.
Gulfshore Business: Longtime SWFL entrepreneurs buy Rosy Tomorrows farm in North Fort Myers
The News-Press: ‘Farewell from Rosy’: Beloved North Fort Myers farm-to-table restaurant, property sold
North Fort Myers Neighbor: Rosy Tomorrows sold to longtime Southwest Florida entrepreneurs
SWFL Business Today: Rosy Tomorrows sold to longtime Southwest Florida entrepreneurs
Florida Weekly: Rosy Tomorrows Heritage Farm sold to longtime entrepreneurs
Foundation expands focus, rebrands as A.N.A.’s Friends
The Guardian ad Litem Foundation, 20th Judicial Circuit, recently announced it is expanding its focus to serve a broader group of children and teens in Southwest Florida. Moving forward, the nonprofit will be known as A.N.A.’s Friends, an acronym representing the three groups of youth that the organization supports – Abused, Neglected and Abandoned children and teens. It previously served only youth in the child welfare system who live in foster homes and temporary shelters.
WGCU: Nonprofit supports volunteers who advocate for the well-being of children during legal proceedings, and much more
Cape Coral Breeze: Introducing A.N.A.’s Friends
Back in the water and better than ever
In yet another positive sign in the road to recovery, Captiva Cruises’ Lady Chadwick, a 65-foot flagship vessel that can accommodate 148 passengers, hosted its first public cruise since Hurricane Ian took it out of commission in September 2022. Priority Marketing invited reporters for a first-hand experience aboard the Lady Chadwick.
ABC7: More Explores: Captiva Cruises
WINK: Captiva Cruises celebrates return of Lady Chadwick after Hurricane Ian repairs
Gulfshore Business: Captiva Cruises celebrates return of Lady Chadwick after Hurricane Ian repairs
WGCU: Lady Chadwick returns to SWFL waters after Hurricane Ian repairs
FOX Weather: Recovery still underway in Fort Myers Beach after Hurricane Ian
Santiva Chronicle: Captiva Cruises Welcomes Back a Restored Lady Chadwick
Young talent rises to the top
Business Observer recognized the region’s rising talent at its 20th annual 40 Under 40 awards celebration in Lakewood Ranch. The business publication identifies, honors and celebrates “the best of the best of the up-and-comers,” which include the brightest minds, boldest executives and best entrepreneurs from Collier through Polk counties. Five of those 40 honorees represent Priority Marketing’s client partners:
- Rast Bryant, Lloyd Roofing
- John Joyce, CRS Technology Consultants
- Ann Pankow, The Sanibel Captiva Trust Company
- Jessica Plazewski, SalusCare
- Kendal Potesta, Chicken Salad Chick
Business Observer: 40 Under 40 class of 2023 are dreamers and doers
Update: Two winners!
Last month’s Client Headlines Report noted that two Priority Marketing clients were named finalists for GrowFL’s “Companies to Watch.” We’re pleased to share that BOTH Fort Myers Brewing Company and Pro-Tec Plumbing & Air were named winners in the statewide program celebrating “high-performing second-stage companies that demonstrate innovative business strategies and excellent potential for future growth.” Congratulations!
Business Observer: Seven companies in region make GrowFL top 50 list of fast-growth companies
Do you need a Public Relations Team to help tell your story? Please give us a call today at 239-267-2638 or send an email to LetsTalk@PriorityMarketing.com.
