Priority Marketing’s May 2025 Client Headlines Report recaps news stories that you should read, watch or hear before the month ends.
Each month, the firm’s award-winning Public Relations Team combs through hundreds of local, national and international news headlines featuring stories about clients. This includes newspapers, magazines, television, radio, blogs, social media and websites.
The Client Headlines Report below summarizes some of the many important stories that were published or aired in May 2025.
BOOKMARK IT: Client News Feed
United Way hits campaign goal for 32nd consecutive year
United Way of Lee, Hendry, and Glades met its $11.3 million annual campaign goal, marking the 32nd consecutive year that supporters have rallied to support United Way and its partner agencies. This year’s campaign – United We’re Stronger – exceeded its target thanks to pledges from employees of local pacesetter companies, businesses and generous individuals. All money raised through the campaign stays in the local community to support the United Way human service network of partner agencies.
The News-Press: United Way of Lee, Hendry, Glades meets $11.3 million goal
Lake Okeechobee News: 32 years and counting: United Way surpasses annual fundraising goal
Nonprofit marks new beginnings for SWFL families
In the spirit of Mother’s Day, Habitat for Humanity of Lee and Hendry Counties celebrated a multitude of milestones in May. The nonprofit blessed a local mother’s future home in Lehigh Acres to honor her homeownership journey. Later in the month, the organization celebrated a successful Women Build season, raising a record-breaking $601,196 for the innovative program that supports women-led families in our community.
WINK: Lehigh Acres mom building new future with Habitat for Humanity’s help
Gulf Coast News: ‘Bless and Build’ celebrates new Habitat for Humanity homeowner
Gulf Coast News: Habitat for Humanity’s season of Women Build
Iconic Captiva resort celebrates new chapter
South Seas, a Captiva Island resort severely impacted by Hurricane Ian, hosted a Grand Reopening Celebration over Memorial Day Weekend. The four-day event included a charity fishing tournament to benefit Folds of Honor while highlighting South Seas’ post-storm improvements, which include enhanced dining options, renovated pools, water sports, beach services, fitness amenities, The Clutch Golf Course, Bayview Pier, the Shops at South Seas and more.
Gulf Coast News: ‘Good Morning Gulf Coast’ welcomes back South Seas Tarpon Tournament
Gulf Coast News: South Seas reopening highlights Captiva’s long road to recovery
The News-Press: Bashed by Ian, South Seas holds official grand reopening just in time for hurricane season
The News-Press: Photos: A look at South Seas Island Resort as it holds official reopening on Captiva
New hotspot opens at Bell Tower
Tap 42 Craft Kitchen & Bar opened this month at Bell Tower in Fort Myers. The 10,000-square-foot space offers indoor and outdoor seating, along with a second-floor bar called The Rooftop. The restaurant specializes in unique takes on contemporary American cuisine while the bar boasts a variety of hand-crafted cocktails, an extensive wine list and local craft beer.
WINK: Tap 42 opens in South Fort Myers, already buzzing with reservations
Gulf Coast News: Tap 42 Craft Kitchen and Bar is open in Fort Myers
96K-rock: Tap 42 Opens Huge 10,000-Square-Foot Restaurant at Fort Myers’ Bell Tower
The News-Press: First look: Luxurious new restaurant opens in Fort Myers, rooftop bar included
The News-Press: Video: A first look at Tap 42 Craft Kitchen & Bar at Bell Tower in Fort Myers
‘Mike Seaver’ unites Southwest Florida in prayer
Two-time People’s Choice Awards winner Kirk Cameron (who played Mike Seaver in Growing Pains) delivered an inspiring testimony of faith and resolve during his keynote address at the 2025 Southwest Florida Community Prayer Breakfast. Attendees heard messages of faith, hope, spirituality and service from Cameron, local pastors and community leaders to celebrate the National Day of Prayer. Event attendees prayed together, sung together and exchanged prayer cards before Cameron told his personal story of transforming from a non-believer into a spiritual man.
Naples Daily News: Gatherings in Naples, Fort Myers bring out faithful in praying for nation
The News-Press: PHOTOS: Actor Kirk Cameron shares faith journey to Fort Myers crowd during National Day of Prayer
Cape Coral Breeze: Kirk Cameron uplifts attendees at 2025 Southwest Florida Community Prayer Breakfast
OMG, it’s Social Media Influencers Night
Priority Marketing developed and executed the Fort Myers Mighty Mussels’ inaugural Social Media Influencers Night, which was held May 9 and featured 10 of Southwest Florida’s top influencers, including TikTok sensation OMGitswicks (Josh Wicks Robinson). The influencers took a behind-the-scenes stadium tour, capturing content along the way, and Robinson also held a meet-and-greet with followers, chatted with announcers in the broadcast booth and threw out the first pitch (it was a ball, but didn’t bounce this time!). In addition to generating social media content, two traditional media outlets also covered Robinson’s appearance.
The News-Press: TikTok star throws out first pitch at Fort Myers Mighty Mussels game
WGCU: Fans love TikTok star @OMGItsWicks’s takes on Florida
96k-rock: Social media star nails perfect first pitch at Fort Myers baseball game
Awards and honors: Client recognitions
Priority Marketing helps clients share the good news when they win awards, accolades or have other exciting updates to share. Below are recent items that caught our PR team’s attention:
- The Preserve’s skilled nursing care center was named one of the 2025 Best Nursing Homes by U.S. News & World Report.
- Premier Mobile Health Services Founder and CEO Dr. Nadine “Deanie” Singh was named a graduate of distinction by her alma mater South University.
- Gulfshore Business named three Priority Marketing clients among its 2025 Women in Business honorees: Kathy Bigham, Founder, President and CEO of Bigham Jewelers; Tami Raznoff, CFO of Healthcare Network; and Megan Rose, CEO of Better Together.
- Cancer Alliance Network was named Nonprofit of the Year by SWFL Inc. at its annual INCredible Awards.
New faces in new places: Promotions and appointments
Priority Marketing congratulates individuals who were recently hired, promoted or awarded additional responsibilities by its client partners, including:
- Lee Health Foundation hired Shelby Smith as marketing communication coordinator.
Do you need a Public Relations Team to help tell your story? Please give us a call today at 239-267-2638 or send an email to LetsTalk@PriorityMarketing.com.
