Priority Marketing’s July 2023 Client Headlines Report recaps news stories that you should read, watch or hear before the month ends.
The firm’s award-winning Public Relations Team helps clients and partners earn media coverage in newspapers and magazines, on television and radio, and on blogs, social media and websites. At the end of each month, the PR Team combs through hundreds of local, national and international news headlines to create its informative Client Headlines Report.
Below are just eight of the many important stories that were published or aired in July 2023.
First residents move into new affordable neighborhood
Habitat for Humanity of Lee and Hendry Counties held the first home dedication ceremony at its Prospect Avenue Neighborhood, a new affordable housing development in Fort Myers. The 6-acre Habitat HOA community will feature 29 single-family homes once complete. Priority Marketing helped connect the first homeowner, a mother of six, with the media to tell her story of appreciation for an opportunity to improve her family’s housing situation.
WGCU: Mother of 6 becomes homeowner through Habitat for Humanity
Lehigh Acres Citizen: Habitat dedicates new home in Fort Myers
ABC7: Habitat for Humanity holds first dedication in new Fort Myers neighborhood
Major grant to help renovate home for young mothers in SWFL
Our Mother’s Home of Southwest Florida received a $110,000 grant through Lowe’s Hometowns, funding that will be instrumental in renovating a transitional living home to help teenage mothers and their children in the foster care and human trafficking systems. Lowe’s only selected 100 initiatives nationwide.
Gulfshore Business: Our Mother’s Home receives $110K Lowe’s Hometowns grant
Bloomberg: 100 Community Impact Projects Chosen for 2023 Lowe’s Hometowns Program
Florida Weekly: Our Mother’s Home awarded $110,000 Lowe’s Hometowns grant
No co-pays needed: Free medical advice
The Peanuts character Lucy offered advice for the bargain price of 5 cents. Through earned media efforts, Priority Marketing has helped its health care clients provide consumers with expert insights at an even better price – free. Priority Marketing helps local medical experts reach the masses through education, which includes submitting informative guest articles to print publications and arranging on-air TV interviews. Earned media coverage certainly helps organizations establish their brand, but in the health care field, the goal is a healthier population.
ABC7: Ask the Doctor: Back to School immunizations (Healthcare Network)
Times of the Islands: Are you emotionally ready for hurricane season? (Healthcare Network)
ABC7: Healthy Living: Staying Healthy for Summer (Cypress Pharmacy)
RSW Living: Bariatric surgery changes lives (Surgical Healing Arts)
ABC7: Healthy Living: PTSD Awareness (SalusCare)
WTXL-TV (Tallahassee): Back-to-school supplies drive for mental health (Elite DNA Therapy Services)
Priority Marketing also pitches and prepares clients for appearances on WINK News, which reestablished its popular Mental Health Monday segment. Below are links to recently aired segments:
- Minority children less likely to receive care (Healthcare Network)
- Understanding IEP programs (Kids’ Minds Matter)
- Supporting children with disabilities (Kids’ Minds Matter)
- Getting kids outside for summer break (Kids’ Minds Matter)
- Kids’ hurricane season anxiety (SalusCare)
Organizations fight summer brain drain
Students across Southwest Florida completed the school year in June, but educators asked for parents’ help in making sure their children’s brains stay active during the summer. A pair of education-focused clients, Early Learning Coalition and Guadalupe Center, shared tips with parents to keep their children engaged and learning during the two-month summer break, with a goal of being ready to learn when classes resume in August.
The News-Press: Combatting summer ‘brain drain’ (Early Learning Coalition of Southwest Florida)
Cape Coral Breeze: Guest Commentary: Summer learning keeps students’ brains in tip-top shape (Guadalupe Center)
New 55+ rental community draws rave reviews
Seneca at Oak Creek, a new 55+ rental community developed by Sage Communities, held a grand opening to celebrate completion of the first phase of new construction. Several dozen residents have already moved in, with one man’s description of the community as “downright perfect” making the headline of a local publication.
WINK: Seneca at Oak Creek celebrates grand opening of 55-and-older community in North Fort Myers
Cape Coral Breeze: Seneca at Oak Creek holds grand opening
Gulfshore Business: Seneca at Oak Creek celebrates grand opening of 55-and-older community in North Fort Myers
Naples Airport advocate group reactivates amid noise abatement study
First formed nearly a quarter-century ago, Friends of Naples Municipal Airport was recently reactivated amid a Naples Airport Authority noise abatement study submitted to the Federal Aviation Authority (FAA). The organization is emphasizing the positives of having a world-class regional airport, which generates an annual economic impact of $781 million and supports 5,450 local jobs.
Southwest Florida Business Today: Friends of Naples Municipal Airport appoints new board leadership
Naples Daily News: Naples Airport benefits entire community (not just the affluent)
Help wanted: Teachers, teachers and more teachers
In anticipation of the 2023-24 school year, The School District of Lee County is recruiting for a range of positions, including teachers, school counselors and instructional support professionals. High-demand teaching positions include English, elementary education, science, math and special education, as well as non-instructional positions. Priority Marketing is helping spread the word about job vacancies while promoting the benefits of teaching in Lee County, like competitive pay, benefits and opportunities to earn additional pay through coaching and teaching.
FOX4: Lee County looks to hire teachers for the new school year
NBC2: Lee County School District looking to fill 400 teacher positions
FOX4: How the critical teacher shortage is hitting Lee County schools
Sanibel Island Reporter: School district to host Summer Virtual Recruitment Fair
WGCU: Lee schools virtual recruitment fair seeks to fill 400 openings, 80 at two new Lehigh Acres sites
Southwest Florida ‘mussels up’ to support hometown team
Using a combination of public relations, social media and advertising strategies, Priority Marketing supported the Fort Myers Mighty Mussels’ push to strengthen attendance during the first half of the season, focusing on affordable family fun. After a successful promotion of Islands Night on May 3, when 4,082 fans filled Hammond Stadium, the big Independence Day celebration on July 3 drew 6,875 fans. Both games eclipsed attendance highs for every game since 2019. Advanced coverage across media platforms – TV, print and radio – helped the Mussels pack the grandstands for a memorable evening of baseball, food and fireworks.
ABC7: Things to Do: Mighty Mussels hosting Independence Day Weekend celebration
WINK: Hammond Stadium hosting fireworks shows
Cape Coral Breeze: Fort Myers Mighty Mussels to celebrate Independence Day with fireworks shows
96k-rock: Weekend vibes: What’s happening in Southwest Florida June 30-July 2
Cape Coral Breeze: Fourth of July options abound
The News-Press: Fourth of July: What to know about events in Fort Myers, Cape Coral, Bonita Springs
FOX4: Mighty Mussels raising funds for veterans with PTSD over Independence Day weekend
Do you need a Public Relations Team to help tell your story? Please give us a call today at 239-267-2638 or send an email to LetsTalk@PriorityMarketing.com.