Priority Marketing has added Social Media Manager Grace Hutchcraft to its social media marketing team, which partners with businesses and nonprofits to expand their reach through effective social media strategies.
Hutchcraft’s primary responsibility includes driving brand awareness by executing social media campaigns across platforms, including Facebook, Instagram, YouTube, LinkedIn, TikTok and X. She develops monthly social media content plans that consist of copywriting, photography, videography and graphics development while managing the day-to-day posting and scheduling of content. Additionally, Hutchcraft monitors social media trends, evaluates social media engagement and provides monthly reports analyzing key performance indicators. She is an FAA Part 107 Certified Drone Pilot who captures aerial videography and photography for use across media platforms.
Priority Marketing’s range of social media marketing services includes content creation, strategy and distribution, as well as brand awareness, influencer marketing, graphic development, video creation, community management, audits, social listening and live event hosting. The firm also offers social media management training, social media monitoring services and paid social media management.
Before joining Priority Marketing, Hutchcraft was a project manager and digital content specialist at a Fort Myers-based social media marketing firm, where she assisted with video production, planned and created social media content, designed graphics and supported website projects. Prior roles include content generator for a general contractor and social media coordinator for a hair and makeup salon.
Hutchcraft earned a Bachelor of Science degree in business administration from the University of South Florida.
