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Former Crowne Plaza Fort Myers at Bell Tower Shops Announces Conversion to DoubleTree by Hilton

Cooper Hotels, owners of the Crowne Plaza hotel located at the upscale Bell Tower Shops, announced the hotel will join the Hilton portfolio by year-end 2023. The property’s conversion to a DoubleTree by Hilton will consist of major renovations to the lobby, meeting rooms and its Shoeless Joe’s Sports Café. The hotel’s 225 guest rooms recently underwent extensive renovations.

The new DoubleTree by Hilton hotel will continue to be operated by Memphis-based Cooper Hotels, and there will be no staff changes. DoubleTree by Hilton is famous for its proud tradition of greeting guests with its signature, warm DoubleTree chocolate chip cookie at check-in, symbolizing a warm welcome and comfortable stay.

“Our entire team is excited to partner with the iconic Hilton hospitality brand,” said Jim Larkin, longtime general manager of the property. “The entry of the first DoubleTree by Hilton hotel in Fort Myers will bring a fresh, new lodging and gathering option to the city.”

Renovations underway include the addition of an expanded lobby market, a yoga room and Peloton bikes in the updated fitness center. Meeting rooms will be refurbished and undergo modernization. A new media wall will be installed in the hotel’s popular Shoeless Joe’s Sports Café, along with a complete renovation. The popular outside deck portion of the restaurant will be completely replaced, and a new outdoor bar will be built.

Located at 13051 Bell Tower Drive, the new DoubleTree by Hilton Fort Myers will offer an outdoor pool with water feature, a fitness center and a business center, with complimentary Wi-Fi available throughout the hotel. Guest rooms will feature microwave ovens, refrigerators, coffee makers and 55” TVs with premium entertainment options.

DoubleTree by Hilton Fort Myers will be part of Hilton Honors®, the award-winning guest loyalty program for Hilton’s 18 world-class brands. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using Digital Key.

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of 661 hotels with more than 151,000 rooms across 52 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, Twitter and Instagram.

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