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February 2024 client headlines: Nine news stories to read, watch 

Priority Marketing’s February 2024 Client Headlines Report recaps news stories that you should read, watch or hear before the month ends. 

The firm’s award-winning Public Relations Team helps clients and partners earn media coverage in newspapers and magazines, on television and radio, and on blogs, social media and websites. At the end of each month, the PR Team combs through hundreds of local, national and international news headlines to create its informative Client Headlines Report. 

Below are just some of the many important stories that were published or aired in February 2024. 

BOOK IT: Client News Feed 


Margaritaville opens Fins Up! Beach Club 

Margaritaville Beach Resort Fort Myers Beach made a splash by opening its Fins Up! Beach Club to hotel guests and the public. The action-packed oasis features a 15,000-square-foot lagoon pool surrounded by chaise lounge chairs and private cabanas, all overlooking the Gulf of Mexico with direct access to the beach. Poolside service is also available to order drinks and food. Priority Marketing helped coordinate a ribbon-cutting event and provided PR services to let the community know about day-pass options for Fins Up! 

WINK: Margaritaville on Fort Myers Beach opens up beach club to the public  

FOX4: It’s 5:00 somewhere! Margaritaville opens up pool to the public 

Forbes: Check into the new Beach Club at Margaritaville Beach Resort – Fort Myers Beach 

Business Observer: New Margaritaville resort on Fort Myers Beach opens beach club 

The News-Press: Photos: Fins Up! Beach Club at Margaritaville opens 

Gulfshore Business: Margaritaville Beach Resort opens Fins Up! Beach Club 

B103.9: Fins Up Beach Club Opens At Margaritaville On Fort Myers Beach 

Wherever Family: Margaritaville Beach Resort Fort Myers Beach debuts Fins Up! Beach Club 


Bargain hunters flock to ReStore reopening 

Habitat for Humanity of Lee and Hendry Counties completed an extensive renovation of its North Fort Myers ReStore after Hurricane Ian severely damaged the building and wiped out its entire inventory. Advance publicity and live television coverage of the grand reopening celebration on Feb. 2 helped draw a record number of shoppers that day. 

Cape Coral Breeze: Ian-wrecked Habitat ReStore reopens to huge crowds 

ABC7: More Explores: North Fort Myers Habitat for Humanity ReStore 

Gulfshore Business: Habitat ReStore reopens in North Fort Myers after Hurricane Ian restoration 


Warrior Homes earns seat at the table 

With a history of success in accomplishing its mission that no veteran in need is left behind, Warrior Homes of Collier earned a seat at the table – literally – with U.S. Sen. Rick Scott during a roundtable covering homelessness, rising rents and the impacts of Hurricane Ian. “We have a senior crisis on our hands,” said Warrior Homes Founder Dale Mullin. Priority Marketing helped promote the event to local media and also led media outreach efforts for an annual census of the unhoused in both Collier and Lee counties, as well as a dedication of its new Delta House in East Naples. 

WGCU: Homeless count in Lee and Collier looks to assess problem – preliminary figures suggest it’s bad 

Naples Press: Volunteers, nonprofits scour county to tally homeless, with vet numbers rising 

Naples Daily News: Seniors need help with housing costs, social service agencies tell U.S. Sen. Rick Scott 

WINK: Sen. Rick Scott hosted roundtable on senior issues 

NBC2: Collier County seeks solutions to rising homeless senior population 

FOX4: Senator Rick Scott visits Naples to talk ongoing issues with seniors 

ABC-7: Warrior Homes of Collier dedicates garden courtyard at newest residence 

WGCU:Warrior Homes of Collier dedicates Patriot Garden Courtyard at Delta House 


Naples jet crash leads national news 

National news media covered the tragic jet crash on Feb. 9 along I-75 in Naples. At the time, Stephen Myers, executive vice president at Elite Jets, was flying and en route to Naples Airport. Priority Marketing connected Stephen with local media in need of an expert in private aviation to help explain safety measures that govern the industry. Although the incident claimed two lives, Myers assured the flying public that jets are still among the safest modes of transportation. 

FOX4: What could knock out jet engines, like in the I-75 plane crash? 

NBC2: Plane crash debris cleared along I-75 

ABC7: Plane crash debris on I-75 cleared 

Florida Weekly: Future of Private Jets 


Painting the town 

FPL’s 16th annual Power to Care Week consisted of more than 20 projects, including the LaBelle United Way House in Hendry County. Volunteers painted the building’s exterior to create a more welcoming environment for individuals and organizations that use the facility. Priority Marketing captured video and photos to share with media in addition to providing on-site media relations. 

WGCU: Volunteers paint United Way House in LaBelle as part of FPL’s annual Power to Care Week 

FOX4: Painting Hope: United Way House in LaBelle receives a fresh coat of paint from FPL volunteers 

ABC7: United Way House in LaBelle gets a makeover thanks to FPL employees 

Lehigh Acres Citizen: FPL volunteers paint United Way building in LaBelle 


Record crowd focuses on Everglades restoration 

The Everglades Coalition Conference attracted the largest crowd in its 39-year history and educated attendees about the progress on the full restoration of the Greater Everglades Ecosystem. Conservation groups, elected officials, business leaders, scientists and students, as well as partners at the local, state and tribal levels, were in attendance. Priority Marketing provided event management and public relations services for the conference. 

WGCU: Environmentalists committed to the Everglades restoration meet in Bonita Springs 

WGCU: Water Quality Report: Everglades Coalition, interesting stuff, big and little 

WGCU: Everglades Coalition conference features surprises, praise 

Lehigh Acres Citizen: Everglades Coalition recognizes environmental leaders at 2024 conference 

Sanibel Island Reporter: SCCF attends annual Everglades Conference 

National Parks Conservation Association: Parks Group Celebrates Staffer Receiving 2024 Everglades Conservationist Award 


A feel-good story for Valentine’s Day 

Residents of Renaissance Preserve Senior Apartments were surprised with stuffed animals, friendly conversation and a lot of laughter to brighten their spirits on Valentine’s Day thanks to a partnership between Florida Senior Consulting, Senior Friendship Centers and the National Honor Society chapter at Fort Myers High School. Priority Marketing captured video and photos, which were featured on ABC7 and NBC2, as well as The News-Press. 

ABC7: Fort Myers High students help seniors feel the love on Valentine’s Day 


Awards and honors: Client recognitions 

Priority Marketing helps clients share the good news when they win awards and accolades. Below are recent awards that caught our PR team’s attention: 

  • Windward Construction: Cape Coral Construction Industry Association’s Builders’ Showcase of Home (Best Overall, Best Exterior, Best Pool and Best Landscaping for Makani model; Best Exterior and Best Landscaping for Mahina model) 
  • Advocate Radiation Oncology: United Way of Lee, Hendry, and Glades’ WeCare Top Providers (Advocate for Top Corporate Partner; Dr. Graciela Garton for Top Provider) 
  • Precision Healthcare Specialists: United Way of Lee, Hendry, and Glades’ WeCare Top Providers (Dr. Anthony Anfuso for Top Provider) 
  • Stevens Construction: Great Place to Work certification 


New faces in new place: Promotions and appointments 

Priority Marketing recently distributed news releases on behalf of clients and partners to announce the following new hires, promotions and additional responsibilities: 

  • Goldstein, Buckley, Cechman, Rice & Purtz: Eve T. K. Volkmann (partner) 
  • Sunshine Ace Hardware: Michael Wynn (chair of FGCU Board of Trustees) 
  • Precision Healthcare Specialists: Ellen Poage (nurse practitioner), Shauna Smith (nurse practitioner), Aileen Fiallo (physician assistant) 
  • The Preserve: Courtney Johnson (director of sales and marketing) 
  • Lee Health Foundation: Malaina Mote (director of development), Krystal Velazquez (associate director of development) 
  • Boys & Girls Clubs of Lee County: Jeff Blair (vice president of resource development) 
  • Florida Senior Consulting: Jill Haveson (executive administrative officer) 
  • Stevens Construction: Fabio Ruiz (assistant project manager) 
  • Healthcare Network: Dr. Salvatore Anzalone (vice president of clinical business development) 
  • Better Together: Michelle Reese (program support specialist), Maria Hayes (chief financial officer) 
  • Clarity Wealth: Ashley Kelly (vice president – wealth advisor) and Alex McCain (vice president – wealth advisor) 
  • Margaritaville Beach Resort Fort Myers Beach: Marin Asher (marketing and communications manager) 

Do you need a Public Relations Team to help tell your story? Please give us a call today at 239-267-2638 or send an email to LetsTalk@PriorityMarketing.com. 

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