Priority Marketing has added Erika Sanchez to its growing team as a marketing project manager to help plan, organize and execute marketing campaigns and initiatives.
In this role, Sanchez supports the execution of client marketing strategies for clients across a broad spectrum of industries. She also monitors and evaluates campaign performance, provides research to enhance decision making, manages feedback from stakeholders, and prepares documents and reports to support for-profit and nonprofit clients.
Before joining Priority Marketing, Sanchez was brand manager for Rivet Brands, leading branding, advertising and marketing initiatives while spearheading cross-functional campaigns to enhance social media engagement and ensure successful product launches. She also has experience as assistant director of marketing for Miromar Development, jewelry and ready-to-wear business manager for Macy’s at Coastland Center in Naples and content marketing assistant director for Macy’s at Herald Square in New York City.
Sanchez earned a Bachelor of Science degree in marketing from Fordham University.
