A pair of talented Priority Marketing team members have recently earned new marketing credentials.
Senior Social Media Specialist Katie Taylor completed the University of Central Florida’s Digital Marketing Boot Camp, an 18-week continuing education program that examines digital advertising, web design, campaign analysis, content marketing and more. Course content covered Google Ads, Google Analytics, Facebook ads, WordPress, email programs, search engine optimization and other digital marketing programs.
Katie joined Priority Marketing in 2019 and is responsible for developing, planning and managing organic and paid social media and email strategies to help businesses achieve their marketing goals.
Marketing Coordinator Elise Rose is now a Certified Digital Marketing Professional (CDMP) after earning dual certification through the Digital Marketing Institute and the American Marketing Association. To earn the CDMP designation, Elise completed coursework focused on digital marketing concepts and strategy, content marketing, social media marketing, paid search, video and display advertising, SEO, email marketing, website optimization and Google Analytics.
Elise initially joined Priority Marketing in 2017 and provides support for the account services team, managing email marketing programs, coordinating social media, drafting newsletter content and providing project assistance as needed.