After nearly two years of renovation and conversion, the DoubleTree by Hilton Fort Myers at Bell Tower Shops has officially opened. The former Crowne Plaza Hotel announced its transformation in 2023, introducing the first DoubleTree by Hilton location in Fort Myers.
Renovations began with the extensive revamping of the hotel’s 225 guest rooms in 2023. Since then, significant upgrades have been made to the hotel’s lobby, 6,196 square feet of meeting space and in-house restaurant, Shoeless Joe’s Sports Café.
The hotel’s ballroom was completely renovated with new chairs, lighting, carpet, walls and partitions. Shoeless Joe’s was fully renovated with new seating, more than 40 new HDTVs, a pet-friendly deck and revamped indoor and outdoor bars. Shoeless Joe’s features a brand-new daily breakfast buffet that is open to the public starting at 6:30 a.m. every day. The restaurant opened its doors to guests last September after six months of renovations. The conjoined breakfast room also received a complete overhaul of new flooring, seating, lighting and a built-in breakfast buffet.
Additionally, the lobby features a new front desk location and updated lighting, flooring, seating, restrooms and more. The hotel gym also received new flooring and lighting, with new fitness equipment set to arrive this year. The business center has been replaced by a dedicated Peloton Suite, which will include a few high-tech stationary bikes for indoor cycling. DoubleTree employees can also take advantage of a brand-new breakroom equipped with a TV, microwave, fridge and massage chair.
Situated on the fifth floor, the executive lounge was enclosed to form a small meeting area known as the Matlacha Room. It features a nearby kitchenette, making it an ideal space for family reunions or smaller groups seeking a place to gather.
All guest rooms have been upgraded to the Hilton Connected Room program, allowing the TVs to welcome guests by their reservation name. Guests can now connect to Netflix and stream content as well.
On the exterior, all new outdoor signage has been installed, and the building is set to receive a fresh coat of paint later this year. The parking lot has been resurfaced, and the pool is scheduled for refinishing. To complete the hotel’s new renovations and rebranding, guests are welcomed with complimentary DoubleTree’s signature world-famous chocolate chip cookies from the newly installed cookie warmers at the front desk.
DoubleTree by Hilton Fort Myers at Bell Tower Shops is a AAA Three Diamond property located at 13051 Bell Tower Drive in Fort Myers. For more information or to make reservations, visit DoubleTree.com/FortMyersAtBellTowerShops or call 239-482-2900.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of nearly 700 hotels with more than 155,000 rooms across 58 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its iconic, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, X and Instagram.
About Shoeless Joe’s Sports Café
Named after the famous White Sox slugger, Shoeless Joe’s Sports Café is the perfect escape to enjoy great food, drinks and company while watching the latest game. With a long history of entertaining sports and food fans of all ages, Shoeless Joe’s offers a fun, lively atmosphere with more than 40 big-screen HDTVs, a pool table, indoor and outdoor bars, as well as live music on Fridays and karaoke on Saturdays. Shoeless Joe’s is located within the DoubleTree by Hilton Fort Myers at Bell Tower Shops and open seven days a week with dining and happy hour specials daily. For more information, visit Shoeless-Joes.com, call 239-437-0620 or follow Shoeless Joe’s on Facebook at Facebook.com/ShoelessJoesFortMyers.
