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Client headlines: The Conservancy, Pace Center for Girls and more

Each month, Priority Marketing highlights clients who have successfully raised awareness through strategic public relations. Their earned media coverage includes non-paid content in newspapers, magazines, television, radio, blogs and social media.  

Clients’ elevated visibility through public relations can lead to increased sales, donations and volunteerism, as well as enhanced education, activism and community buzz. 

This month, Priority Marketing is spotlighting recent media coverage for the Conservancy of Southwest Florida and Pace Center for Girls, Lee 

Conservancy of Southwest Florida 

Client Headlines - Conservancy's python news conferenceIn 2013, the Conservancy of Southwest Florida and its environmental partners launched a groundbreaking Burmese Python Radio-Telemetry Study The study uses radio transmitters implanted in male “scout” snakes to understand python movements, breeding behaviors and habitat use. Scout snakes lead biologists to breeding aggregations and large, reproductive females. This allows researchers to remove breeding females and their developing eggs from the wild. As of June 2022, Conservancy biologists and volunteers have removed more than 26,000 pounds of python from an approximately 100-square-mile area. 

The Conservancy’s python research has generated significant media coverage over the years. News stories often focus on the “wow factor” of the Conservancy’s findings, though, not necessarily the science behind it. After connecting with a writer from National Geographic, the Conservancy was featured in a scientific-based, 2,000-word story and photo feature published June 21 offering insight into the Conservancy’s research and hopes for eradicating the invasive species.  

READ: National Geographic: Florida’s largest-ever Burmese python has been found. Here’s the untold story of its discovery. 

After the NatGeo story was published, Priority Marketing coordinated a news conference attended by journalists representing television, print and radio. There, the Conservancy shared that its team had documented the capture of the largest Burmese python found to date in Florida. It measured nearly 18 feet in length and weighed 215 pounds. The goal of the media outreach was to educate the public on the negative impact of this invasive species on native wildlife and to highlight the ways the public can support the Conservancy’s research.  

WATCH: News conference 

At the conclusion of the news conference, Priority Marketing distributed a news release to local, regional, state, national and international media. Strong visuals accompanied the news release, including high-res photos from the field and lab, video of biologists tracking pythons and a recording of the news conference for out-of-area journalists. 

READ: News release: Conservancy of Southwest Florida documents largest Burmese python in Florida 

In addition to widespread coverage in Southwest Florida, the story was featured nationally by the Associated Press (AP), MSN, The New York Times, Yahoo News, Washington Post, Fox News, USA Today and hundreds of additional publications, broadcasts and websites. International coverage included BBC, The Independent (U.K.), The Indian Express, The Daily Mirror (U.K.) and more. Over a three-day period, the story generated an estimated reach of nearly 7.7 billion. Reach represents the total number of readers or viewers that potentially could have seen a news story. 

Pace Center for Girls, Lee County 

Pace Center for Girls - The News-PressOn any given day in late May and early June, there could be a half-dozen or more graduation ceremonies honoring Southwest Florida elementary, middle and high school students. Pace Center for Girls, Lee County was among them. Pace provides girls and young women ages 11 to 18 an opportunity for a better future through education, counseling, training and advocacy. Pace offers programs in a safe, supportive environment, recognizing past trauma while building upon girls’ individual strengths. 

With just eight graduates, Pace was among the smallest graduating classes in Southwest Florida. Priority Marketing’s PR strategy included emphasizing Pace girls’ ability to defy the odds and overcome challenges. The firm drafted and distributed a pre-event media pitch as well as cross-platform, post-event coverage that featured three elements: 

Each of those three elements led to three different types of media coverage. The News-Press used copy from the news release to create a front-page story in its Causes section. Florida Weekly used photos to create a social scene page. ABC7 used a combination of video and photos, along with copy from the news release, to create a Positively SWFL story. The cross-platform coverage helped Pace reach multiple audiences with its story of celebration and triumph. 

Client Headlines in June 2022: Additional media coverage 

Highlighting additional clients, below is a selection of media stories that were published or aired in June 2022. 

Note: The list contains only content that appeared online (print and television do not post every story on their websites, so links are not available). It also excludes preview stories for events that already occurred. 

Boys & Girls Clubs of Lee County 
ABC7: New building expands The Boys & Girls Clubs of Lee County 
River Weekly: New center for Boys & Girls Clubs 
FOX4: FGCU, Boys & Girls Club working on water safety 
Lehigh Acres Citizen: Boys & Girls Clubs expands summer camp options in Lee County 
Florida Weekly: Boys & Girls Clubs of Lee County purchases Fort Myers Event Center 
 
Advocate Radiation Oncology 
SNN News: Brain tumor mistaken for COVID brain 
Florida Weekly: Advocate Radiation Oncology celebrates Physician Appreciation Event 
WINK: SWFL doctor uses new technology to help direct radiation treatments for cancer 
 
Guadalupe Center 
Florida Weekly: Guadalupe Center dedicates new education campus in Immokalee 
FOX4: Guadalupe Center hires new senior director of early childhood education 
Florida Weekly: Making a difference: At the Guadalupe Center, education is key to breaking the cycle of poverty 
Immokalee Bulletin: Guadalupe Center receives $60k United Way grant 
 
Better Together 
Naples Daily News: Guest opinion: Roe v. Wade: Now what? 
Cape Coral Breeze: Better Together, Lee County Homeless Coalition to host Homeless Service Day & Second Chance Pop-up Job Fair 
Business Observer: Companies tap into an underutilized solution among labor crisis 
  
Comerica Bank 
Florida Weekly: Comerica Bank launches ‘gomerica Gratitude’ to honor SWFL nonprofits 
SWFL Business Today: Comerica Bank launches ‘gomerica Gratitude’ to honor, celebrate nonprofits in Southwest Florida 
SWFL Business Today: Comerica hosts small business roundtable 
 
Stevens Construction 
Business Observer: Fort Myers eye care center, HQ set to open 
The Golf Wire: Popstroke announces the official opening of Orlando, Florida location 
Medical Construction & Design: Stevens Construction Begins Lee Health University Highlands 
Healthcare Construction & Operations News: Stevens Construction Completes South Florida Research Center 
 
Nosh on Naples Bay 
Florida Weekly: Halftime Report: Scores of local restaurants open in first half of 2022 
USA Today 10 Best: Best Waterfront Dining in Naples 
Naples Daily News: Restaurants: Stress-free dining out? Welcome to summertime in Southwest Florida 
 
Pace Center for Girls, Lee County 
ABC7: Lee County’s Pace Center for Girls celebrates graduates 
Santiva Chronicle: Love That Dress! Collects 450 Dresses For Pace Center 
Florida Weekly: ‘Sunset at St. Charles Yacht Club’ collection event raises $53,000 for Pace Center for Girls 
 
Priority Marketing 
eBella: Kate Kintz and Julia Babair join Priority Marketing 
Cape Coral Breeze: Priority Marketing hires Rosales as marketing coordinator 
River Weekly: Gold and bronze Telly Awards for marketing firm 
 
Sunshine Ace Hardware  
Gulfshore Business: Best Places to Work in Southwest Florida 
ABC7: Scott Hamblen with Sunshine Ace Hardware talks Father’s Day gift ideas on More in the Morning 
FOX4: Heavy rain spurring flood preparations 
 
United Way of Lee, Hendry and Glades Counties 
Florida Weekly: Back to school a challenge for some families 
Cape Coral Breeze: United Way elects new officers, board members 
 
Elite Jets 
Corporate Jet Investor: Elite Jets further expands ground and air team 
Aviation International News: Elite Jets adds more staff as charter demand rises 
 
Greater Fort Myers Chamber of Commerce 
SWFL Business Today: Greater Fort Myers Chamber to host inaugural Chamber Awards; Nominations are now open 
SWFL Business Today: Dianna Ryan named interim president and CEO of the Greater Fort Myers Chamber of Commerce 
 
Horizon Foundation 
Sanibel Island Reporter: Industry Appreciation Awards applications being accepted 
SWFL Business Today: International Awards shine spotlight on SWFL 
 
Family Initiative 
SWFL Business Today: Family Initiative promotes Leigh Ann Drew to child welfare director 
eBella: Family Initiative raised over $300,000 at its 2022 Autism Acceptance Awards Gala 
 
Cypress Pharmacy 
ABC7: Healthy Living: Talking testosterone for Men’s Health Month 
eBella: Olivia Simmons hired as assistant pharmacy manager of Cypress Pharmacy 
 
Fort Myers Brewing Company 
Thrillist: The coolest small cities in America 
ABC7: Fort Myers Brewing hosts Summer Beer Fest 
 
Healthcare Network  
Life in Naples: How to ease your child’s fear of going to the dentist 
Life in Naples: Helping children cope with stress 
 
Guardian ad Litem Foundation 
Charlotte Sun: Congratulations Leadership Charlotte Class of 2022 
eBella: Rotonda West Woman’s Club donated a dozen handmade “bedtime bags” 
 
Lee Health Foundation 
Florida Weekly: Lee Health Foundation’s Evening of Appreciation at The Forest Country Club 
South Florida Hospital News & Healthcare Report: Bonita Bay Club raises nearly $900,000 and counting for expansion of Lee Health Regional Cancer Center in Bonita Springs 
 
Captiva Cruises 
Island Reporter: Students from island school delve into coastal ecology 
365 Traveler: 17 best Florida beaches for families to relax and unwind 
 
Sage Communities 
SWFL Business Today: Sage at Oak Creek under construction in North Fort Myers 
 
Norman Love Confections 
Life in Naples: Ferrari of Naples hosts Ladies Luncheon 
 
Southwest Florida Proton 
Business Observer: Multimillion-dollar high-tech cancer facility set to break ground 
 
Kids’ Minds Matter 
Florida Weekly: Lee Health Foundation’s Evening of Appreciation at The Forest Country Club 
 
SWFL Music Education Center 
Florida Weekly: Supporters help SWFL Music Education Center open doors of possibilities 
 
Integrity Employee Leasing 
Gulfshore Business: Best Places to Work in Southwest Florida 
 
Lee County Black History Society 
The News-Press: Juneteenth events in Naples, Fort Myers celebrate end of slavery 
 
CRS Technology Consultants 
ABC7: Tech Talk: Tips for staying safe digitally while traveling this summer 
 
FYZICAL Therapy & Balance Centers 
Lehigh Acres Citizen: FYZICAL East Fort Myers brings physical therapy, balance services to new location 
 
Child Care of Southwest Florida 
ABC7: Local woman brings story time to life at Children’s Garden of LaBelle 
 
Global Roofing 
ABC7: Tips for homeowners as we head into hurricane season 
 
Vibe Yoga 
ABC7: Healthy Living: Benefits of men’s yoga 
 
Guadalupe Resale Shop 
SWFL Business Today: Guadalupe Resale Shop celebrates sales, mission milestone 
 
Aprile Osborne 
ABC7: Local realtor discusses the Hometown Heroes Housing Grant on More in the Morning 
 
Charity for Change 
Florida Weekly: School violence and mental health: How to change the outcome for children 
 
Studio+ 
Cape Coral Breeze: Studio+ wins Architizer A+Award 
 
Goldstein, Buckley, Cechman, Rice & Purtz 
The Florida Bar: Goldstein, Buckley, Cechman, Rice & Purtz donates $25,000 to KindLee 
 
PierSide Grill and Famous Blowfish Bar 
Sarasota Observer: The best day trips from the Sarasota-Bradenton area 
 
DEC Contracting 
Gulfshore Business: DEC Contracting to complete three athletic facility projects at Ave Maria University 
 
Lloyd Roofing 
SWFL Business Today: How to avoid scammers after a hurricane 
 
Green Cup Café 
ABC7: The power of power naps, and how drinking coffee before naps can help 
 
NAMI Collier County 
Florida Weekly: Administrative offices for NAMI Collier move 
 
 Do you need public relations services to enhance your brand? Please give us a call today at 239-267-2638 or send an email to letstalk@prioritymarketing.com. 

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