Each month, Priority Marketing highlights clients who have raised awareness through public relations. Elevated visibility through PR leads to increased sales, donations, volunteerism and buzz in the community.
Clients’ earned media coverage includes spotlights and interviews in newspapers, magazines, television, radio, blogs and social media.
This month, Priority Marketing is spotlighting media coverage for two clients – the Southwest Florida Community Prayer Breakfast and Del Mar Naples. Public relations efforts ultimately helped both clients reach their goals. Here is a behind-the-scenes look at those PR successes:
The Southwest Florida Community Prayer Breakfast is held annually on the first Thursday of May in observance of the National Day of Prayer. That’s when individuals of all faiths join in unified prayer for continued blessings on the nation. Southwest Florida has been honoring the National Day of Prayer since the Community Prayer Breakfast’s inception in 1988. This year’s event featured internationally renowned surgeon Dr. Ben Carson as keynote speaker.
For several years, Priority Marketing has been providing public relations support for the event. In 2022, the firm also provided event planning, coordination and execution. In fact, it was all hands on deck for this year’s event as more than two dozen team members provided on-site support, including speaker coordination, guest relations, food service, media relations and other duties as assigned. Priority Marketing President and Chief Creative Officer Teri Hansen, APR, even provided interviews live on WINK-TV before the event.
Here are links to some of the media coverage:
WINK: Dr. Ben Carson, pastors speak at Community Prayer Breakfast in Lee County
The News-Press: Photos: 2022 SWFL Community Prayer Breakfast
FOX4: Dr. Ben Carson to deliver speech at Community Prayer Breakfast
Lehigh Acres Citizen: Prayer breakfast to feature Ben Carson
Also, Priority Marketing’s Video Production Team recapped the event in this short video: 2022 National Day of Prayer Event
Del Mar Naples, which opened in December 2021, is a Mediterranean-inspired restaurant from award-winning Cameron Mitchell Restaurants. Del Mar Naples showcases a variety of seafood complemented by bright produce, fresh cheeses and earthy spice blends on a seasonal, made-from-scratch menu. It also features a selection of handcrafted cocktails and world-class wines, paired with genuine hospitality.
Priority Marketing is a longtime partner of another Cameron Mitchell concept, Ocean Prime, and provided public relations services to create buzz and anticipation for Del Mar Naples, introducing a new culinary concept to this market. The firm used the following tactics to generate awareness:
- News releases: Provided updates about the grand opening date, menu offerings and executive chef.
- Media pitches: Connected directly with food/dining writers and business reporters.
- Preview dinners: Invited local business and community leaders, media and influencers to three VIP seatings.
- Photography: Coordinated headshots of team members and menu offerings for visual appeal.
The word is out – Del Mar Naples is the hottest new dining concept in Southwest Florida. Food and dining writers have offered glowing reviews since the restaurant opened, including:
Naples Daily News: JLB review: High style prevails at new Del Mar on Fifth Avenue South
Gulfshore Life: Worldly Tastes: Del Mar
Gulfshore Business: Del Mar Naples’ dazzling debut: Mediterranean inspiration on Fifth Avenue South
Patch: Del Mar graces the Naples dining scene
Thrillist: Adventure and relaxation await in one of the happiest Florida beach towns
Do you need public relations services to enhance your brand? Please give us a call today at 239-267-2638 or send an email to firstname.lastname@example.org.