Each month, Priority Marketing spotlights outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.
In August and September, Priority Marketing launched a public relations campaign to support Clips for Cancer, an initiative of the Lee Health Foundation and Barbara’s Friends. Advance and live coverage was widespread, with stories appearing in multiple print publications as well as all four of the region’s major TV stations. Below are some of those stories:
ABC7: ‘Clips for Cancer’ event kicks off to raise money for local pediatric cancer patients
ABC7: Community leaders participate in ‘Clips for Cancer’ for Golisano Children’s Hospital patients
WINK: Riverdale High School supports 11-year-old boy battling cancer
FOX4: Monthlong Clips for Cancer events to raise awareness for pediatric cancer
Lehigh Acres Citizen: Clips for Cancer raises money for kids with cancer
Island Reporter: Annual Clips for Cancer to raise money for children with cancer
River Weekly: Clips for Cancer to raise funds for children
Lehigh Acres Citizen: Riverdale High raises money for Childhood Cancer Awareness month
ABC7: Bruno’s of Brooklyn celebrates anniversary with donation to help kids with cancer
ABC7: Six volunteers shave their heads for childhood cancer
FOX4: Annual ‘Clips for Cancer’ raising awareness for pediatric cancer survivors
NBC2: Bonita Springs fire marshal shaves head to raise money for childhood cancer
FOX4: FOX 4 Anchor Patrick Nolan gets a haircut to help ‘Clips for Cancer’
Another client generating significant media coverage in recent weeks was the Greater Fort Myers Chamber of Commerce. Priority Marketing focused on securing advance coverage for its inaugural SWFL Craft Beer Week, including daily live segments on ABC7.
ABC7: SWFL Craft Beer Week: Crazy Dingo Brewing
ABC7: SWFL Craft Beer Week: Riptide Brewing Co. & Coastal Dayz Brewery
ABC7: SWFL Craft Beer Week: Point Ybel Brewing Company & Matzaluna Italian Kitchen
ABC7: SWFL Craft Beer Week: Millennial Brewing Company & HeadPinz
ABC7: SWFL Craft Beer Week: Fort Myers Brewing Company & Palm City Brewing Company
The News-Press: The first SWFL Craft Beer Week is almost here
Naples Daily News: Labor Day weekend: Things to do including music, brews, cars, nature
Island Reporter: Matzaluna to host event for SWFL Craft Beer Week
Florida Weekly: What to do, where to go
Highlighting more of our clients, here is a selection of news stories that published or aired in recent weeks.
Note: The list contains only stories that appeared online and excludes preview stories for events that already have occurred.
Conservancy of Southwest Florida
Naples Daily News: Let’s call the whole thing off: Clean Water Act permitting should return to Feds
USA Today: Biologists are using snakes with transmitters to catch invasive pythons in the Everglades
Associated Press: Python removal program grows in Southwest Florida
WINK: Program tries to eradicate invasive Burmese pythons from Everglades by targeting female snakes
NBC2: Recommendations to limit fishing on Naples Pier in hands of city council
Naples Daily News: Protect the pelicans: Board recommends changes to fishing rules at Naples Pier. Now council must decide
ABC7: Wildlife experts warn anglers about invasive fish species in SWFL waters
NBC2: Mystery and outrage as birds shot and killed on beach near Marco Island
Naples Daily News: Protecting Collier County’s coastlines: How commissioners plan to keep working with Army Corps
WINK: Birds in Charlotte County falling ill from red tide toxins
Vet Candy: Loggerhead sea turtles lay eggs in multiple locations to improve reproductive success
FYZICAL Therapy & Balance Centers
Gulfshore Business: FYZICAL Therapy & Balance Centers offering fall-risk screenings
Traverse City Record-Eagle: Opinion: Seniors ‘Fight the Fall’ through balance therapy, grit
FOX21: Fall risk screenings coming to Peyton
Crestview News Bulletin: FYZICAL Therapy & Balance Centers offers free fall-risk screenings in September
FOX4: Local boxing class helping participants bout with Parkinson’s Disease
ABC7: Fight the Fall: Understanding the dangers of falling for seniors
Seniors Blue Book: SBBlive featuring Brian Werner
Cypress Pharmacy
NBC2: At-home COVID-19 testing kits become increasingly hard to find
ABC7: Restoring your natural balance of hormones affected by menopause & aging
WINK: Demand skyrockets for ivermectin in Florida; poison control spikes
ABC7: Drug used for horses makes its way to COVID-19 patient prescriptions
Market Trends
The News-Press: Real estate experts say a market correction is coming in Southwest Florida
Florida Weekly: Will boom go bust?
Gulfshore Business: Real estate experts discuss Southwest Florida market
Lehigh Acres Citizen: Market Trends: Experts both optimistic, cautious, on local real estate
River Weekly: Real estate summit reveals Market Trends
FYZICAL Therapy & Balance Centers
Gulfshore Business: FYZICAL Therapy & Balance Centers offering fall-risk screenings
Traverse City Record-Eagle: Opinion: Seniors ‘Fight the Fall’ through balance therapy, grit
FOX21: Fall risk screenings coming to Peyton
Crestview News Bulletin: FYZICAL Therapy & Balance Centers offers free fall-risk screenings in September
FOX4: Local boxing class helping participants bout with Parkinson’s Disease
ABC7: Fight the Fall: Understanding the dangers of falling for seniors
Seniors Blue Book: SBBlive featuring Brian Werner
Norman Love Confections
SWFL Business Today: Norman Love expanding manufacturing space in Fort Myers
MSN: All aboard these incredible new cruise ships
Guadalupe Center
ABC7: Positively SWFL: DIY blogger’s victory is a big win for Guadalupe Center
Naples Daily News: Guest opinion: Why high school freshmen should be thinking about college now
Immokalee Bulletin: DIY blogger’s home renovation brings cash prize, national attention to Guadalupe Center
The News-Press: Cape Coral Community Foundation announces finalists for annual ENPY Awards
Gulfshore Business: Guadalupe Center announces theme, chairs for 2022 fundraising gala
Sunshine Ace Hardware
Spotlight News Magazine: Business Profiles: Sunshine Ace Hardware Q&A with Michael Wynn
Naples Daily News: Southwest Florida businesses raise pay, add perks to attract and keep workers
Business Observer: Business owners weigh in on getting back to work – and what it looks like
Naples Daily News: Guest opinion: ‘We are always stronger together’
eBella: Sunshine Ace promotes Serina Gomez to district manager for northern stores
ABC7: Blind kayaker takes to the water in Southwest Florida
Fort Myers Brewing Company
ABC7: SWFL Craft Beer Week: Fort Myers Brewing Company & Palm City Brewing Company
Florida Weekly: Photos: SWFL Craft Beer Week at Fort Myers Brewing Company
Island Reporter: DDWS to roll out exclusive ale at Fort Myers Brewing Co.
Pace Center for Girls, Lee County
SWFL Business Today: Pace Center for Girls announces executive director
The News-Press: Cape Coral Community Foundation announces finalists for annual ENPY Awards
River Weekly: Shopping event raises $65,000 for Pace
Elite Jets
SWFL Business Today: Elite Jets adds 7 aviation professionals to team
Naples Daily News: Nine companies in SWFL vying for statewide recognition as ‘Company to Watch’
Aviation International News: Elite Jets increases staff as charter demand rises
Private Jet Card Comparisons: A-to-Z recent jet card and jet membership changes cheat sheet
Guardian ad Litem Foundation
ABC7: Seven SWFL kids in foster care receive new beds
Gulfshore Business: 2021 40-under-40 honorees: Jessica Stanfield
Charlotte Sun: Pinky up: High tea fundraiser to raise money for children
Better Together
Gulfshore Life: Building the Village: Through Better Together, Megan Rose is rewriting the playbook on foster care
eBella: Better Together’s new Community Board includes Bess Charles and Teri Hansen
Gulfshore Business: Better Together names new Community Board
Priority Marketing
SWFL Business Today: Priority Marketing achieves a first at FPRA Golden Image Awards
Cape Coral Breeze: FPRA SWFL Chapter wins awards at state conference
Cape Coral Breeze: Priority Marketing hires Vargas as marketing coordinator
The News-Press: Cape Coral Community Foundation announces finalists for annual ENPY Awards
Gulfshore Business: McDade joins Priority Marketing as media buyer
River Weekly: Marketing firm hires coordinator
River Weekly: Local firm wins Image Awards
Vibe Yoga
ABC7: Simple yoga routines you can do at home
eBella: Striking the warrior pose
ABC7: Vibe Yoga instructor previews class geared towards veterans & service members
The News-Press: When it comes to yoga, don’t believe these three myths
ABC7: Debunking yoga myths with vibe yoga
Pro-Tec Plumbing & Drains
SWFL Business Today: Pro-Tec Plumbing named GrowFL ‘Company to Watch’ finalist
Naples Daily News: Nine companies in SWFL vying for statewide recognition as ‘Company to Watch’
Naples Daily News: Southwest Florida businesses raise pay, add perks to attract and keep workers
Avow
The News-Press: Guest opinion: Keeping Hospice care compassionate and competitive through hiring
Naples Daily News: Southwest Florida businesses raise pay, add perks to attract and keep workers
Boys & Girls Club of Collier County
Gulfshore Business: 2021 40-under-40 honorees: Emma Osborne
Yahoo News: Comerica Bank Launches gomerica Mobile Bank Bus
The News-Press: Cape Coral Community Foundation announces finalists for annual ENPY Awards
Edison National Bank
Island Reporter: Bank of the Islands takes part in coastal cleanup
Florida Weekly: Career bankers know the importance of a personal approach
Stevens Construction
Medical Construction & Design Magazine: Tom Porter joins Stevens Construction
Gulfshore Business: Stevens Construction completes Truly Nolen pest control building
Community Cooperative
The News-Press: Cape Coral Community Foundation announces finalists for annual ENPY Awards
ABC7: Community Cooperative in search of volunteers to help feed those in need
Healthcare Network
Gulfshore Business: Healthcare Network awarded $10,000 grant from Ronald McDonald House Charities
Gulfshore Business: Healthcare Network announces new board members
Gulf Coast Village
ABC7: Positively SWFL: Cape Coral WWII vet celebrates 102nd birthday
Aprile Osborne
ABC7: How to get the best deal on a home amid the hot housing market
HF scientific
Gulfshore Business: Testing the waters: HF scientific expands footprint in Fort Myers
Mark Loren Designs
Times of the Islands: Treasure Hunt: Mark Loren brings history, nature and technology into his one-of-a-kind jewelry
Integrity Employee Leasing
Florida Weekly: Covering HR so businesses can focus on core objectives
LadyCakes Bakery
ABC7: More Explores: LadyCakes in Cape Coral
Wonder Gardens
The News-Press: Cape Coral Community Foundation announces finalists for annual ENPY Awards
Shangri-La Springs
Florida Weekly: What to do, where to go: Garden Tours at Shangri-La Springs
Child Care of Southwest Florida
The News-Press: Cape Coral Community Foundation to donate $210K to local nonprofits
Hope Hospice
Florida Weekly: Hope Hospice fundraiser postponed to April 1
Advocate Radiation Oncology
Florida Weekly: Raising the bar for innovative cancer care in Florida
Shoeless Joe’s Sports Café
Naples Daily News: Ready for some football? Here’s where to watch in Naples, Fort Myers, Cape Coral
The Island Cow
Times of the Islands: Epicurious: The Island Cow
