Every month, Priority Marketing spotlights clients’ news coverage in the media – newspapers, magazines, television, radio, blogs and social media. The list is extensive, often surpassing 100 headlines per month.
In 2022, we’re changing things up a bit. Rather than list headlines from several dozen clients, we’re narrowing it down to a few clients. We will offer an in-depth, behind-the-scenes look at media coverage.
This month, we’ll explore Sage Communities, Del Mar Naples, Nosh on Naples Bay and The Conservancy of Southwest Florida. Each celebrated a new beginning in recent weeks, and Priority Marketing was there every step of the way.
Sage Communities
Sage Communities is a new development company that anticipates creating several active adult communities in Southwest Florida. Priority Marketing partnered with Sage Communities to introduce the company’s first community – Sage at Oak Creek. The rental community will feature one- and two-bedroom units with full kitchens, living rooms and private porches. Sage at Oak Creek addresses the region’s critical shortage of rental properties designed with seniors in mind.
Priority Marketing helped coordinate a groundbreaking event that included project partners, investors, elected leaders and other dignitaries. Priority Marketing created an event agenda, developed a site plan that included parking, arranged for food and beverages, and secured tent, chair and A/V rentals.
To introduce the new project to the community, Priority Marketing drafted and distributed a news release to local media. In addition to being a featured story on WINK News, the news was featured in these publications:
Gulfshore Business: 55-plus community coming to North Fort Myers
Naples Daily News: Sage at Oak Creek offering 55+ apartment rentals
Gulfshore Business: New 1,000-home retirement community breaks ground in North Fort Myers
North Fort Myers Neighbor: Sage at Oak Creek to offer 55+ apartment rentals in North Fort Myers
READ MORE: News release announcing Sage at Oak Creek
Del Mar Naples
Del Mar Naples is a new Mediterranean-inspired restaurant from award-winning Cameron Mitchell Restaurants. Located steps from the Gulf on Fifth Avenue South, Del Mar showcases a variety of seafood complemented by bright produce, fresh cheeses and earthy spice blends on a seasonal, made-from-scratch menu.
To create buzz, Priority Marketing helped plan and execute an exclusive VIP preview event. The firm developed an extensive guest list of elected officials, business and nonprofit leaders, dignitaries and influencers. The “soft opening” event gave local VIPs the first taste of Del Mar Naples and generated excitement for the newest restaurant to Southwest Florida’s vibrant dining scene.
Priority Marketing also provided media relations services to introduce Del Mar Naples to the market. This included coordinating media interviews with local food, dining and business reporters as well as drafting multiple news releases to announce job opportunities, introduce the restaurant’s executive chef and provide news on the restaurant’s amazing menu and its December grand opening.
Naples Daily News: Restaurant news: Del Mar Naples opening soon
Gulfshore Business: Del Mar Naples opens on Fifth Avenue South in Naples
Gulfshore Business: Cameron Mitchell launches second upscale restaurant on Fifth Avenue South in Naples
Columbus Business Journal: Cameron Mitchell opens Del Mar Naples in Florida
Business Observer: Economic forecast: Confidence, optimism flows
Florida Weekly: Now open: More new local dining options from 2021
READ MORE: News release announcing the opening of Del Mar Naples
Nosh on Naples Bay
Acclaimed Chef Todd Johnson and his wife and partner, Dana Johnson, recently opened Nosh on Naples Bay, an upscale, modern dining experience at Naples Bay Resort. The new restaurant sits on a prime waterfront location with boat access and an open-kitchen concept.
Priority Marketing showcased its versatility through several strategies that helped Nosh generate buzz before its grand opening. The firm’s Public Relations Department drafted news releases and pitched the story to both business and food writers, then helped coordinate pre-opening media interviews. The Website Development Team created a dynamic site that includes the menu, mouthwatering photos, a reservations portal and more. A multitalented Event Management Team coordinated a ribbon-cutting ceremony and two VIP seatings – including the creation of a guest list – that introduced Nosh to influential individuals. Once the restaurant opened, Priority Marketing’s Social Media Department planned, drafted and posted updates on social media, and began monitoring customer feedback through the firm’s reputation management service.
Florida Weekly: Chef Todd Johnson returns to roots to open his dream restaurant
The News-Press: New restaurant coming to Naples Bay resort, get ready to Nosh
Naples Daily News: Open season: Dozens of new restaurants open
Gulfshore Business: Nosh waterfront restaurant launches at Naples Bay Resort
Gulfshore Business: Nosh on Naples Bay now open for dining
SWFL Business Today: Award-winning chef Todd Johnson to open Nosh on Naples Bay
Cape Coral Breeze: Chef Todd Johnson to open Nosh on Naples Bay
READ MORE: News release announcing grand opening of Nosh on Naples Bay
Conservancy of Southwest Florida
The Conservancy of Southwest Florida has a 57-year history focused on issues impacting our water, land, wildlife and future. Its 21-acre Nature Center closed in mid-2020 for extensive renovations and recently reopened giving members and guests a fresh interactive experience with the newly renovated Susan and William Dalton Discovery Center.
The $5 million expansion and renovation includes the new John & Carol Walter Discovery Wing featuring an Invasive Species Gallery and digital Climate Change Gallery with advanced hands-on enhancements. Priority Marketing recently launched a grand reopening campaign that gave journalists a first-hand look at the new center and generated strong coverage in local media.
WINK: Conservancy of Southwest Florida Nature Center celebrates reopening
Neapolitan Family: Grand reopening celebration planned for Conservancy of Southwest Florida
WINK: The Conservancy of Southwest Florida reopening renovated Nature Center
Paradise News: Nature Center reopens
Times of the Islands: Nature Center grand reopening at the Conservancy of Southwest Florida
Gulfshore Business: Conservancy of Southwest Florida reopening renovated nature center in Naples
READ MORE: News release announcing the Conservancy’s reopening
Do you need media relations services to enhance your brand? Please give us a call today at 239-267-2638 or send an email to letstalk@prioritymarketing.com.
