Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.
In July, when Tropical Storm Elsa’s projected path targeted Southwest Florida, Priority Marketing’s public relations team began proactively pitching stories and offer clients as subject-matter experts to the media. Several clients were featured in advance of Elsa, including Sunshine Ace Hardware, Cypress Pharmacy, Raymond Building Supply and Goldstein, Buckley, Cechman, Rice & Purtz.
Later in the month, Priority Marketing launched another proactive, multi-client campaign to promote volunteer opportunities among nonprofit organizations. After drafting a blog about local nonprofits in need of summer volunteers, Priority Marketing sent roundups of volunteer opportunities, along with photos, videos and links, to Southwest Florida media. As a result, multiple clients were featured in media stories, including the Boys & Girls Club of Collier County, Better Together, Community Cooperative, Conservancy of Southwest Florida, Guadalupe Resale Shop, Guardian ad Litem Foundation, Gulf Coast Village and Pace Center for Girls, Lee County.
Interested in a comprehensive public relations strategy? Check out our Public Relations and Media Relations services.
Highlighting more of our clients, here is a selection of news stories that published or aired in recent weeks.
Note: The list excludes preview stories for events that already have occurred.
Cypress Pharmacy
ABC7: Ask the Doctors: The Healthy ‘Dad Bod’
Times of the Islands: The path to detoxification
The Roar: The healthy ‘dad bod’: 5 essential habits for every age, shape and size
WINK: Early prescription refills may be difficult to obtain, cost extra
Pace Center for Girls, Lee County
ABC7: SWFL charities in need of volunteers for the summer
Lehigh Acres Citizen: Pace Center for Girls to bring back Love That Dress!
Florida Weekly: Pace Center for Girls hosts Love That Dress! fundraiser
The Roar: Pace Center for Girls brings back Love That Dress! shopping event Aug. 19-21
River Weekly: Love That Dress! fundraiser returns
Child Care of Southwest Florida
Cape Style Magazine: Nonprofits, not-for-profits still need to make money
ABC7: Fort Myers child care center gets new playground thanks to donations
Gulfshore Business: Child Care of Southwest Florida elevates STEAM instruction through grant
River Weekly: Grant provides new learning opportunities
Conservancy of Southwest Florida
WINK: SWFL biologists track Burmese pythons to help control the population
ABC7: SWFL charities in need of volunteers for the summer
Island Sun: Biologists publish research on python tracking
Florida Phoenix: Move over, Florida panthers. Refuge wants to let in more people
Live Science: Snake photos: Pythons swallow crocodiles and other animals… whole
WGCU: Environmental roundup: Increasing public access to refuge
Naples Daily News: Feds plan to open more of the Florida Panther National Wildlife Refuge to the public
Gulfshore Business: Proposal would open more Florida panther land to public in Collier County
River Weekly: Biologists publish research on python tracking
Sunshine Ace Hardware
WINK: Save cash while spending during Freedom Week in Florida
Bradenton Times: Four DIY projects for first-time homebuyers
FOX4: The hurricane and the holiday are driving shoppers to stores this weekend
HBS Dealer: An industry’s message: Be prepared
Gulfshore Business: Sunshine Ace announces job opportunities
Community Cooperative
ABC7: SWFL charities in need of volunteers for the summer
eBella: Caught in the Act of Kindness: Hurricane preparations
eBella: Caught in the Act of Kindness: Food and social support
Guardian ad Litem Foundation
South Central Florida Life: Guardian ad Litem Foundation hires Lara Zdanowicz as program assistant
ABC7: SWFL charities in need of volunteers for the summer
Lehigh Acres Citizen: Guest commentary: Help kids in foster care
North Fort Myers Neighbor: Three ways to help children in foster care this summer
River Weekly: Help children in foster care this summer
Elmquist Eye Group
Times of the Islands: Don’t let the sun blind you
ABC7: Ask the Doctors: How to keep your eyes safe from damaging sun rays
Lee Health Foundation
Times of the Islands: The eyes have it: SWFL Children’s Charities Eye Institute to open at Golisano this summer
River Weekly: Cancer survivors awarded full scholarships
FOX4: The Lee Health Foundation awards two students with scholarships
River Weekly: Sponsors needed for Clips for Cancer
Growing Climate Solutions
eBella: Growing up green: Area Girl Scouts launch climate change patch
The News-Press: Guest opinion: Having more women in science starts with more girls in science
Dress for Success SW Florida
Gulfshore Business: Dress for Success SW Florida announces signature fundraising event
The Roar: Dress for Success SW Florida announces signature fundraiser ‘A REcycled Night Through the Decades’
Shangri-La Springs
Times of the Islands: Shangri-La Springs: There’s mystery and history behind the gates
Florida Weekly: What to do, where to go
FYZICAL Therapy & Balance Centers
Gainesville Sun: 10 indoor exercises for seniors when it’s too hot outside
Traverse City Record-Eagle: Summer heat wave: exercises for seniors when it’s too hot outside
Hole Montes
FOX4: Yellowbird Street improvement plan makes roadway safer in Marco Island
Gulfshore Business: Hole Montes completes Yellowbird Street improvement project
Guadalupe Center
Naples Illustrated: Seen: Guadalupe Center’s Circtacular
eBella: Women to Watch: Maria Munguia Cortes, Liz Curtin and Susan Duke
Gulf Coast Village
Cape Coral Breeze: A taste of home: Southwest Florida seniors serve up family recipes
ABC7: SWFL charities in need of volunteers for the summer
Greater Fort Myers Chamber of Commerce
Florida Weekly: Greater Fort Myers Chamber of Commerce Women in Business at the Florida Rep
SWFL Business Today: Women in Business announces finalists for APEX
Florida Weekly: Installation of board members, Greater Fort Myers Chamber of Commerce
Healthcare Network
South Florida Hospital News: Healthcare Network announces executive promotions
Gulfshore Business: Healthcare Network announces medical promotions
IMM Quality Boat Lifts
Business Observer: Shrewd decision sets up boating business to make big waves
Norman Love Confections
Finder: Princess Cruises reviews
Surgical Healing Arts Center
Times of the Islands: Weight, weight… don’t tell me
ReDefine Life
SWFL Business Today: Telehealth: Technology meets healthcare diagnosis
CRS Technology Consultants
SWFL Business Today: Cybersecurity prepares businesses for when (not if)
Elite Jets
Gulfshore Business: Elite Jets hires four pilots, charter consultant
Priority Marketing
River Weekly: Marketing firm wins awards
Cypress Lake Golf Club
Gulfshore Life: Taking a swing
Boys & Girls Club of Collier County
ABC7: SWFL charities in need of volunteers for the summer
Heritage Palms Golf & Country Club
The News-Press: Heritage Palms is a community known for its volunteering spirit
Better Together
ABC7: SWFL charities in need of volunteers for the summer
Integrity Employee Leasing
Gulfshore Business: Specializing in HR, so you don’t have to
Goldstein, Buckley, Cechman, Rice & Purtz
ABC7: Prevent a tragedy by designating a sober driver
Shell Point Retirement Community
Florida Weekly: Neuropsychiatric Research Center opens at Shell Point
Center for Sight
Associated Press: US Eye expands footprint across Southeast U.S. with new locations in Florida, South Carolina
Advocate Radiation Oncology
SWFL Business Today: Advocate Radiation Oncology opens cancer treatment center in Bonita Springs
Hope Hospice
River Weekly: Tickets on sale for Hope benefit
Guadalupe Resale Shop
ABC7: SWFL charities in need of volunteers for the summer
