Public relations is a powerful marketing tool that helps businesses and organizations reach their goals.
Each month, Priority Marketing highlights clients’ earned media coverage, which includes spotlights and interviews in newspapers, magazines, television, radio, blogs and social media.
In March 2022, the firm successfully promoted two educational events for audiences focused on real estate and business. Here is a behind-the-scenes look:
Market Trends
Market Trends is a real estate forum that explores the latest data, research and fact-based analysis, and how they will impact the big picture for homeowners, homebuyers, real estate professionals and Southwest Florida as a whole. Three leading voices in local real estate – Randy Thibaut (LSI Companies), Denny Grimes (Denny Grimes & Team at Keller Williams Realty) and Justin Thibaut (LSI Companies) – guide the conversation.
Priority Marketing provided event management services for Market Trends, which was held at Caloosa Sound Convention Center & Amphitheater and drew 950 in-person and virtual attendees. Additionally, Priority Marketing led public relations efforts, which included event announcements, advance news coverage, on-site media coordination and post-event recaps.
Below is a list of some media coverage secured through public relations efforts:
Event Recaps
Naples Daily News: ‘Greatest market that ever was’: Experts say real estate party isn’t over in Southwest Florida
Business Observer: Left for dead, retail booming in Southwest Florida
Florida Weekly: Market Trends: Real estate growth will continue
Cape Coral Breeze: SW Florida real estate continues to climb
Gulfshore Business: SWFL real estate predictions: Will it crash or continue to boom?
Gulfshore Business: Real estate broker Justin Thibaut predicts new industrial buildings to rise to meet demand
Gulfshore Business: Real estate broker details 2021: ‘The greatest market that ever was’ in SWFL
Florida Weekly: Social Scene: Market Trends 2022
Florida Realtors: SW Fla.: ‘Real estate growth will continue’
LexBlog: The pulse of Southwest Florida real estate: A recap of 2022 Market Trends
Preview Stories
The News-Press: New date set for The Thrill of the Chase: Market Trends 2022
The News-Press: The Thrill of the Chase: Market Trends 2022
The News-Press: Tickets still available for Market Trends 2022 on March 16
SWFL Business Today: Sponsors announced for Market Trends on March 16
Florida Weekly: Thibauts prepare for another real estate Market Trends, next generation
Florida Weekly: Real estate experts cut to the chase for Market Trends 2022 forum
Resnick-Wynn Family Business Conference
Priority Marketing is a longtime partner of Sunshine Ace Hardware, providing public relations, media buying, graphic and ad design, digital advertising and social media services. The company’s president, Michael Wynn, joined forces with John and Billie Resnick to create the Resnick-Wynn Family Business Conference. The regional summit focused on helping family businesses prosper for generations, covering topics like governance, successful planning and company culture.
Priority Marketing offered event support and public relations services, helping draw media attention to both the conference and the topic. The firm specifically targeted media consumed by businesspeople.
Event Coverage
FOX4: The Resnick-Wynn Family Business Conference
Gulfshore Business: Steve Forbes speaks to FGCU about importance of family-owned businesses
SWFL Business Today: Resnick-Wynn Family Business Conference creates scholarship program for business majors at FGCU
Naples Daily News: In the Know: Hoffman expansion in Lee
Naples Daily News: In the Know: West Coast real estate powerhouse investing in SWFL
Advance Coverage
Four-part Series on FOX4
– Part 1: SWFL family-owned business relies on purposeful culture to overcome shortages
– Part 2: Prominent Naples real estate agency eyes competition, staff in red hot market
– Part 3: Naples company works to protect small, family-owned businesses in tough times
– Part 4: SWFL business owner: ‘seismic’ worker changes are permanent
SWFL Business Today: Family businesses need support system to survive, thrive
Naples Illustrated: Steve Forbes heads to FGCU
Do you need media relations services to enhance your brand? Please give us a call today at 239-267-2638 or send an email to letstalk@prioritymarketing.com.
