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Client headlines: Market Trends and a special event

Public relations is a powerful marketing tool that helps businesses and organizations reach their goals. 

Each month, Priority Marketing highlights clients’ earned media coverage, which includes spotlights and interviews in newspapers, magazines, television, radio, blogs and social media. 

In March 2022, the firm successfully promoted two educational events for audiences focused on real estate and business. Here is a behind-the-scenes look: 

Market Trends 

2022 Market Trends of Southwest FloridaMarket Trends is a real estate forum that explores the latest data, research and fact-based analysis, and how they will impact the big picture for homeowners, homebuyers, real estate professionals and Southwest Florida as a whole. Three leading voices in local real estate – Randy Thibaut (LSI Companies), Denny Grimes (Denny Grimes & Team at Keller Williams Realty) and Justin Thibaut (LSI Companies) – guide the conversation. 

Priority Marketing provided event management services for Market Trends, which was held at Caloosa Sound Convention Center & Amphitheater and drew 950 in-person and virtual attendees. Additionally, Priority Marketing led public relations efforts, which included event announcements, advance news coverage, on-site media coordination and post-event recaps. 

Below is a list of some media coverage secured through public relations efforts: 

Event Recaps 
Naples Daily News: ‘Greatest market that ever was’: Experts say real estate party isn’t over in Southwest Florida 
Business Observer: Left for dead, retail booming in Southwest Florida 
Florida Weekly: Market Trends: Real estate growth will continue 
Cape Coral Breeze: SW Florida real estate continues to climb 
Gulfshore Business: SWFL real estate predictions: Will it crash or continue to boom? 
Gulfshore Business: Real estate broker Justin Thibaut predicts new industrial buildings to rise to meet demand 
Gulfshore Business: Real estate broker details 2021: ‘The greatest market that ever was’ in SWFL 
Florida Weekly: Social Scene: Market Trends 2022 
Florida Realtors: SW Fla.: ‘Real estate growth will continue’ 
LexBlog: The pulse of Southwest Florida real estate: A recap of 2022 Market Trends 

Preview Stories 
The News-Press: New date set for The Thrill of the Chase: Market Trends 2022 
The News-Press: The Thrill of the Chase: Market Trends 2022 
The News-Press: Tickets still available for Market Trends 2022 on March 16 
SWFL Business Today: Sponsors announced for Market Trends on March 16 
Florida Weekly: Thibauts prepare for another real estate Market Trends, next generation 
Florida Weekly: Real estate experts cut to the chase for Market Trends 2022 forum 

Resnick-Wynn Family Business Conference 

2022 Resnick-Wynn Family Business ConferencePriority Marketing is a longtime partner of Sunshine Ace Hardware, providing public relations, media buying, graphic and ad design, digital advertising and social media services. The company’s president, Michael Wynn, joined forces with John and Billie Resnick to create the Resnick-Wynn Family Business Conference. The regional summit focused on helping family businesses prosper for generations, covering topics like governance, successful planning and company culture. 

Priority Marketing offered event support and public relations services, helping draw media attention to both the conference and the topic. The firm specifically targeted media consumed by businesspeople. 

Event Coverage 
FOX4: The Resnick-Wynn Family Business Conference 
Gulfshore Business: Steve Forbes speaks to FGCU about importance of family-owned businesses 
SWFL Business Today: Resnick-Wynn Family Business Conference creates scholarship program for business majors at FGCU 
Naples Daily News: In the Know: Hoffman expansion in Lee 
Naples Daily News: In the Know: West Coast real estate powerhouse investing in SWFL 

Advance Coverage 
Four-part Series on FOX4 
– Part 1: SWFL family-owned business relies on purposeful culture to overcome shortages 
– Part 2: Prominent Naples real estate agency eyes competition, staff in red hot market 
– Part 3: Naples company works to protect small, family-owned businesses in tough times 
– Part 4: SWFL business owner: ‘seismic’ worker changes are permanent 
SWFL Business Today: Family businesses need support system to survive, thrive 
Naples Illustrated: Steve Forbes heads to FGCU 

Do you need media relations services to enhance your brand? Please give us a call today at 239-267-2638 or send an email to letstalk@prioritymarketing.com. 



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