Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.
In March and April, news media transitioned to wall-to-wall COVID-19 coverage. Priority Marketing’s PR team didn’t just switch gears – we added gears! In fact, the Naples Daily News recently featured Priority Marketing in a story about how the firm is partnering with clients to customize their marketing plans.
Read the story: Marketing agencies help bring businesses’ products, messages to public during coronavirus pandemic
Our team also continued working diligently to help clients earn media attention for their non-coronavirus stories, like ABC7’s behind-the-scenes look as Norman Love Confections prepared for Easter, an MSN piece about Gulf Coast Village’s Pearls of Wisdom social media campaign, a Business Observer profile of hospitality developer Todd Carroll as he prepares to open Gulf Star Marina’s fully-automated “smart marina” and Gulfshore Business features on Edison National Bank’s Robbie Roepstorff and Sunshine Ace Hardware’s Michael Wynn.
Additionally, Priority Marketing helped our clients secure media coverage for their recent fundraising achievements, like Kids’ Minds Matter raising a record $2.8 million at its Secret Garden Gala, the Conservancy of Southwest Florida raising $1.6 million at Magic Under the Mangroves, SWFL Children’s Charities raising $1.4 million at its Wine & Food Fest and Guadalupe Center surpassing early expectations on its $24 million fundraising campaign.
However, the spring of 2020 will forever be remembered for COVID-19. Below are links to some of our clients’ coronavirus-related stories from the past few weeks:
Florida Weekly: Behind the masks: Superheroes fuel Community Cooperative efforts
NBC2: Food pantries struggling to keep up with demand
FOX4: Drive-up food pantries available for SWFL families in need
Lehigh Acres Citizen: Food pantries see dramatic increases in need
ABC7: Community Cooperative’s Meals on Wheels volunteer delivers food to seniors in need
Naples Daily News: Where can I find a food pantry during the coronavirus pandemic?
ABC7: More Explores: Community Cooperative and its Meals on Wheels program
Florida Weekly: Being helpful when you are feeling helpless
FOX4: Soup kitchen feeds SWFL amid COVID-19 pandemic
Fort Myers Brewing Company
Forbes: The most refreshing hard seltzers to hunker down with
Thrillist: How craft breweries are finding creative ways to stay afloat
Hop Culture: Fort Myers Brewing Co. is ‘paying it forward’ with a pint
Cape Coral Daily Breeze: Fort Myers Brewing, Wicked Dolphin partner to increase production of hand sanitizer
The News-Press: SWFL restaurants, breweries shift to takeout, delivery
FOX4: Fort Myers Brewing hosts drive-thru food drive for Community Cooperative
Business Observer: Prominent chocolatier shifts to capture business in crisis
FOX4: Caterer helps other businesses stay open
The News-Press: 16 absolutely wild things for takeout and delivery
Gulfshore Life: Local chefs launch virtual pantries stocked with organic, farm-fresh food
NBC2: How to help kids struggling during the coronavirus pandemic
WGCU: Children’s mental health in the age of COVID-19
SWFL Parent & Child: Tips to help children’s mental health during coronavirus pandemic
SWFL Parent & Child: Livestream series helps kids cope, provides at-home activities
ABC7: Island Cow owners work to help others during pandemic
Sanibel-Captiva Islander: Restaurant family making masks for local health care workers
The News-Press: Island Cow owners shift from omelets to N95 masks
ABC7: Former race car driver finds way to race while social distancing
The News-Press: Unprecedented decision to limit access helps protect seniors from coronavirus
NBC2: Nursing homes limit, deny all access to protect elderly population from coronavirus
FOX13: At 94, this iRacer still has a lot of gas left in the tank
NBC2: Story2Share: Dialing up friendship this Easter weekend
Bell Tower
ABC7: Bell Tower partners with United Way to give back to first responders
The News-Press: Bell Tower restaurants delivering meals from you to COVID-19 first responders
Creighton Construction & Development
FOX4: Dan Creighton, Creighton Construction provide food and assistance to Fort Myers families
FOX4: Dr. Stan Headley offers immune-boosting tips
ABC7: CBD could ease stress for first responders, health experts say
Naples Daily News: Local banks helping local businesses secure federal money to stay afloat
Healthcare Network of Southwest Florida
Naples Daily News: Opinion: Healthcare Network provides health care for everyone
FOX4: Immokalee doctors using medical bus to treat babies
FYZICAL Therapy & Balance Centers
Naples Daily News: Exercise, physical therapy important while ‘social distancing’ during coronavirus outbreak
Goldstein, Buckley, Cechman, Rice & Purtz
FOX4: Coronavirus has people thinking about ‘what ifs’ in life
Conservancy of Southwest Florida
WINK: Lindsay’s lesson: Conservancy of Southwest Florida
Florida Weekly: Conservancy of Southwest Florida launches virtual learning programs
The School District of Lee County
WGCU: Children’s mental health in the age of COVID-19
Cape Coral Daily Breeze: Elmquist Eye Group offering telehealth eye care services
Greater Fort Myers Chamber of Commerce
The News-Press: It’s Business as (Un)usual in Southwest Florida
Florida Weekly: Greater Fort Myers Chamber of Commerce hosts virtual Get Connected Day
Fort Myers Mighty Mussels
WINK: Fort Myers Mighty Mussels give back despite no opening day
Naples Daily News: Immokalee families receive hot meals through Guadalupe Center
Junior Achievement of Southwest Florida
ABC7: More Explores: Junior Achievement of Southwest Florida’s virtual gala
NBC2: SWFL hospitals banding together to raise funds for supplies needed to fight virus
Cape Coral Daily Breeze: Health systems launch ‘SWFL Stronger Together’
Fort Myers Beach Observer: Restaurants adjusting to carryout business
Naples Daily News: 9 SWFL restaurants for dockside takeout (because life’s better on a boat)
Naples Daily News: Michael Wynn: NCH is a lifesaver, then and now
Habitat for Humanity of Lee and Hendry Counties
Cape Coral Daily Breeze: Guest opinion: Housing instability an ongoing crisis
Guadalupe Resale Shop
Florida Weekly: Help a nonprofit help children while social distancing at home
