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Client headlines: COVID-19 coverage defines media landscape

Client headlines COVID-19 coverage defines media landscapeEach month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.

In March and April, news media transitioned to wall-to-wall COVID-19 coverage. Priority Marketing’s PR team didn’t just switch gears – we added gears! In fact, the Naples Daily News recently featured Priority Marketing in a story about how the firm is partnering with clients to customize their marketing plans.

Read the story: Marketing agencies help bring businesses’ products, messages to public during coronavirus pandemic

Our team also continued working diligently to help clients earn media attention for their non-coronavirus stories, like ABC7’s behind-the-scenes look as Norman Love Confections prepared for Easter, an MSN piece about Gulf Coast Village’s Pearls of Wisdom social media campaign, a Business Observer profile of hospitality developer Todd Carroll as he prepares to open Gulf Star Marina’s fully-automated “smart marina” and Gulfshore Business features on Edison National Bank’s Robbie Roepstorff and Sunshine Ace Hardware’s Michael Wynn.

Additionally, Priority Marketing helped our clients secure media coverage for their recent fundraising achievements, like Kids’ Minds Matter raising a record $2.8 million at its Secret Garden Gala, the Conservancy of Southwest Florida raising $1.6 million at Magic Under the Mangroves, SWFL Children’s Charities raising $1.4 million at its Wine & Food Fest and Guadalupe Center surpassing early expectations on its $24 million fundraising campaign.

However, the spring of 2020 will forever be remembered for COVID-19. Below are links to some of our clients’ coronavirus-related stories from the past few weeks:

Community Cooperative

Florida Weekly: Behind the masks: Superheroes fuel Community Cooperative efforts

NBC2: Food pantries struggling to keep up with demand

FOX4: Drive-up food pantries available for SWFL families in need

Lehigh Acres Citizen: Food pantries see dramatic increases in need

ABC7: Community Cooperative’s Meals on Wheels volunteer delivers food to seniors in need

Naples Daily News: Where can I find a food pantry during the coronavirus pandemic?

ABC7: More Explores: Community Cooperative and its Meals on Wheels program

Florida Weekly: Being helpful when you are feeling helpless

FOX4: Soup kitchen feeds SWFL amid COVID-19 pandemic


Fort Myers Brewing Company

Forbes: The most refreshing hard seltzers to hunker down with

Thrillist: How craft breweries are finding creative ways to stay afloat

Hop Culture: Fort Myers Brewing Co. is ‘paying it forward’ with a pint

Cape Coral Daily Breeze: Fort Myers Brewing, Wicked Dolphin partner to increase production of hand sanitizer

The News-Press: SWFL restaurants, breweries shift to takeout, delivery

FOX4: Fort Myers Brewing hosts drive-thru food drive for Community Cooperative


Norman Love Confections

Business Observer: Prominent chocolatier shifts to capture business in crisis

FOX4: Caterer helps other businesses stay open

The News-Press: 16 absolutely wild things for takeout and delivery

Gulfshore Life: Local chefs launch virtual pantries stocked with organic, farm-fresh food


Kids’ Minds Matter

NBC2: How to help kids struggling during the coronavirus pandemic

WGCU: Children’s mental health in the age of COVID-19

SWFL Parent & Child: Tips to help children’s mental health during coronavirus pandemic

SWFL Parent & Child: Livestream series helps kids cope, provides at-home activities


The Island Cow

ABC7: Island Cow owners work to help others during pandemic

Sanibel-Captiva Islander: Restaurant family making masks for local health care workers

The News-Press: Island Cow owners shift from omelets to N95 masks


Gulf Coast Village

ABC7: Former race car driver finds way to race while social distancing

The News-Press: Unprecedented decision to limit access helps protect seniors from coronavirus

NBC2: Nursing homes limit, deny all access to protect elderly population from coronavirus

FOX13: At 94, this iRacer still has a lot of gas left in the tank

NBC2: Story2Share: Dialing up friendship this Easter weekend


Bell Tower

ABC7: Bell Tower partners with United Way to give back to first responders

The News-Press: Bell Tower restaurants delivering meals from you to COVID-19 first responders


Creighton Construction & Development

FOX4: Dan Creighton, Creighton Construction provide food and assistance to Fort Myers families


Cypress Pharmacy

FOX4: Dr. Stan Headley offers immune-boosting tips

ABC7: CBD could ease stress for first responders, health experts say


Edison National Bank

Naples Daily News: Local banks helping local businesses secure federal money to stay afloat


Healthcare Network of Southwest Florida

Naples Daily News: Opinion: Healthcare Network provides health care for everyone

FOX4: Immokalee doctors using medical bus to treat babies


FYZICAL Therapy & Balance Centers

Naples Daily News: Exercise, physical therapy important while ‘social distancing’ during coronavirus outbreak


Goldstein, Buckley, Cechman, Rice & Purtz

FOX4: Coronavirus has people thinking about ‘what ifs’ in life


Conservancy of Southwest Florida

WINK: Lindsay’s lesson: Conservancy of Southwest Florida

Florida Weekly: Conservancy of Southwest Florida launches virtual learning programs


The School District of Lee County

WGCU: Children’s mental health in the age of COVID-19


Elmquist Eye Group

Cape Coral Daily Breeze: Elmquist Eye Group offering telehealth eye care services


Greater Fort Myers Chamber of Commerce

The News-Press: It’s Business as (Un)usual in Southwest Florida

Florida Weekly: Greater Fort Myers Chamber of Commerce hosts virtual Get Connected Day


Fort Myers Mighty Mussels

WINK: Fort Myers Mighty Mussels give back despite no opening day


Guadalupe Center

Naples Daily News: Immokalee families receive hot meals through Guadalupe Center


Junior Achievement of Southwest Florida

ABC7: More Explores: Junior Achievement of Southwest Florida’s virtual gala


Lee Health Foundation

NBC2: SWFL hospitals banding together to raise funds for supplies needed to fight virus

Cape Coral Daily Breeze: Health systems launch ‘SWFL Stronger Together’


Matanzas on the Bay

Fort Myers Beach Observer: Restaurants adjusting to carryout business

Naples Daily News: 9 SWFL restaurants for dockside takeout (because life’s better on a boat)


Sunshine Ace Hardware

Naples Daily News: Michael Wynn: NCH is a lifesaver, then and now


Habitat for Humanity of Lee and Hendry Counties

Cape Coral Daily Breeze: Guest opinion: Housing instability an ongoing crisis


Guadalupe Resale Shop

Florida Weekly: Help a nonprofit help children while social distancing at home

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