Each month, Priority Marketing spotlights outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.
Recently, the firm’s public relations team partnered with longtime client Child Care of Southwest Florida on a pair of feature stories showcasing caring members of the community. The first focused on a 74-year-old story time volunteer. She doesn’t just read stories to children… she dresses the part! Because the child care center is in LaBelle, distance often prevents Fort Myers-based media from covering stories there. Priority Marketing captured one of the volunteer’s visits on video, providing B-roll clips and interviews to the news media.
WATCH: ABC7: Local woman brings story time to life at Children’s Garden of LaBelle
The second story involved a Fort Myers teen whose Eagle Scout project involved constructing a kid-sized chess board and tetherball set for the school playground. Aspiring Eagle Scouts complete projects across the community. What made this story stand out, though, was that the center honored the scout with a plaque and allowed him to give a speech to inspire the next generation of scouts – and it was all captured on video.
WATCH: ABC7: Boy Scout honored for partnering with child development center
Another client generating significant media coverage in recent weeks was Healthcare Network. The nonprofit is a major player in Southwest Florida health care, so its selection of a new CEO has an impact on medical and dental care for tens of thousands of people. Priority Marketing distributed a news release announcing new CEO Jamie Ulmer that covered his experience, education, military background and achievements.
Naples Daily News: Healthcare Network’s new CEO says Immokalee will be a big part of his focus
South Florida Hospital News: Healthcare Network board of directors selects Jamie Ulmer as new CEO
WGCU (English version): Jamie Ulmer is now the new chief executive of Healthcare Network
WGCU (Spanish version): Jamie Ulmer ahora es el nuevo director ejecutivo de Healthcare Network
Highlighting additional clients, here is a selection of news stories that published or aired in recent weeks.
Note: The list contains only stories that appeared online and excludes preview stories for events that already have occurred.
Pace Center for Girls, Lee County
Florida Weekly: Love That Dress! collection event on Sanibel Island collects 450 dresses for Pace Center for Girls, Lee
FOX4: Pace Center for Girls launches dress collection campaign
Santiva Chronicle: SCCB Partners With PACE To Collect Dresses For Love That Dress
WINK: SCCB Partners with Pace to Collect Dresses for Event
Sanibel Island Reporter: Pace launches #MakeSpaceForPace collection campaign
River Weekly: Dress Collection Campaign Launched
Island Sun: Sanibel Dress Collection a Huge Success
Conservancy of Southwest Florida
Smithsonian Magazine: Florida Biologists Capture Record-Breaking 215-Pound Python
CBS News: 2 massive mama pythons, dozens of hatched and unhatched eggs discovered in Florida preserve
NBC2: Saving the loggerhead turtles
Florida Weekly: The Spirit of Volunteerism: The benefits of giving your time tend to work both ways
Newsweek: Florida python nest raided as removal of invasive species continues
NBC2: Turtle patrol works to save sea turtles in Southwest Florida
Coastal Breeze: Protecting Our Tortoises
eBella: Women to Watch: Katy Hennig
The News-Press: Southwest Florida climate survey shows divide between political parties as to causes, answers
WGCU: Climate change survey captures nation’s gaping partisan divide through a Southwest Florida lens
FOX4: Conservancy of Southwest Florida celebrates 40 years of sea turtle research
ABC7: Family rescues bird near Marco Island with string wrapped around beak and neck
eBella: Caught in the Act of Kindness – Marco Island wildlife grant
Boys & Girls Clubs of Lee County
WINK: Boys & Girls Clubs of Lee County receives a celebratory pirate cruise
Cape Coral Breeze: Boys & Girls Clubs hosting Poker Tournament Thursday in Fort Myers
eBella: Caught in the Act of Kindness – Schulze Foundation grant
Florida Weekly: Making a Difference: Guadalupe Center Tutor Corps helps students realize dreams
Immokalee Bulletin: Guadalupe Center applies for USDA food program at new campus
Noticias WINK: Books for Collier Kids proporciona libros gratis
eBella: Caught in the Act of Kindness – United Way grant
Naples Daily News: Stevens Construction completes Fountain Life
Medical Construction & Design: Vacant retail space transforms into holistic healthcare center in Florida
Healthcare Construction & Operations: Interior Revamp Leads to New Florida Health Venue
Barron’s: Private Flying is Booming. But Parking Space for All Those Jets Is at Premium.
Business Observer: Air charter company extends lease, hires 12 people to handle growth
Florida Weekly: Wonder Gardens restores historic roadside mural signs
Florida Weekly: The Spirit of Volunteerism: The benefits of giving your time tend to work both ways
South Florida Hospital News: Bonita Bay Club raises nearly $900,000 and counting for expansion of Lee Health Regional Cancer Center in Bonita Springs
eBella: Women to Watch: Susan Goldy
Bonita & Estero Magazine: The most important C-word is Care
eBella: Caught in the Act of Kindness – Barbara’s Friends scholarships
eBella: Strengthening families and preventing the need for foster care
Washington Examiner: Former foster youth clap back against pro-choice narrative on TikTok
Candy Industry: State of the Industry 2022: Innovation spurs sales increases for truffles, filled chocolates
Naples Daily News: BSSW Architects completes designs for Golisano Field House
Gulfshore Business: Preliminary designs completed for FSW’s baseball, softball complex
ABC7: Healthy Living: Why magnesium is important
Gulf & Main Magazine: The CBDs of pet wellness
ABC7: Elite Behavioral Health launches Back-to-School Supplies Drive
South Florida Hospital News: Elite DNA Therapy Services rebrands to Elite DNA Behavioral Health
Charlotte Sun: Chamber’s leadership program benefits all
Florida Weekly: Congratulations to the Leadership Charlotte Class of 2022
ABC7: How a Fort Myers yoga studio is helping veterans and others process trauma
RSW Living: Just Breathe: The benefit of yoga breathing techniques
Fort Myers Brewing Company
FOX4: Fort Myers Brewing Co. to host fundraiser for clean water
WINK: Southwest Florida companies hosted an event to push for clean water
The News-Press: Southwest Florida climate survey shows divide between political parties as to causes, answers
WGCU: Climate change survey captures nation’s gaping partisan divide through a Southwest Florida lens
Plumbing & Mechanical Magazine: Pro-Tec Plumbing & Air opens Ave Maria, Florida location
Gulfshore Business: Southwest Florida Music Education Center finds permanent home
ABC7: Current Real Estate Trends: Tips for first time home buyers
ABC7: Tech Bytes: Tips for cyber hygiene
Boys & Girls Club of Collier County
eBella: Women to Watch: Alex Breault
Bridging the Gap Physical Therapy
ABC7: Healthy Living: The difference between manual physical therapy and physical therapy
ABC7: Tech Bytes: Tips for cyber hygiene
Sanibel Island Reporter: Local students explore estuary, barrier island habitats
Comerica Bank
eBella: Caught in the Act of Kindness – gomerica Gratitude
News-Press: Teardowns lead to a new look in Gulf Harbour
Creighton Construction & Development
Chattanooga Times Free Press: Mapco opens gas station with Pizza Hut on Shallowford Road in Chattanooga
Ave Maria Sun: Athletic facility projects underway at Ave Maria University
Santiva Chronicle: Bank of the Islands Sponsors 2022 Python Challenge
Greater Fort Myers Chamber of Commerce
Florida Weekly: Photos: Greater Fort Myers Chamber of Commerce Luncheon
Florida Weekly: Advocate Radiation Oncology celebrates doctors at Physician Appreciation Event
eBella: Caught in the Act of Kindness – Bank of America grant
WGCU: Florida Warm Line offering emotional support in times of need
The News-Press: Commentary: The top 20 communicators in Southwest Florida
United Way of Lee, Hendry and Glades Counties
Florida Weekly: United Way elects officers, names new board members
Jewish Federation of Greater Naples
WINK: Investigation called for antisemitic flyers showing up at SWFL homes
eBella: Women to Watch: Susan Goldy
