BSSW Architects has hired Laura Sweeting as its marketing director to manage all communications, public relations, advertising and social media.
In this role, Sweeting also leads the firm’s Request for Qualification (RFQ) process, which includes researching and analyzing opportunities, drafting proposals, developing graphics and coordinating communications. Additionally, Sweeting is responsible for developing a comprehensive strategic marketing plan, conceptualizing and designing digital and printed collateral, and redesigning the firm’s website.
Sweeting previously served as marketing manager for a Southwest Florida-based construction company, where she established department standards, oversaw RFQ and introduction packages, news releases and social media, designed and coordinated a variety of marketing collateral, maintained the firm’s Customer Relationship Management (CRM) database, and assisted in website updates. Prior roles included marketing coordinator for an architectural firm and marketing administrator for a real estate company.
Sweeting is a licensed real estate agent and notary public.
“Laura has almost 25 years of marketing and communications experience, and her wide network of contacts in construction, government and local media are proving invaluable following Hurricane Ian,” said BSSW President and Principal Architect Dan Summers, AIA. “There have been many building booms in Southwest Florida, but the next five years will be nothing like we’ve ever seen. Having Laura and other experienced professionals on our team will be a huge asset as we create new architectural designs for buildings up and down the Southwest Florida coast.”
About BSSW Architects
BSSW Architects, Inc. is a full-service, award-winning architectural ﬁrm founded in 1980 with the same principles that guide the business today – dedication to serving the best interest of clients and the community. With offices in Naples and Fort Myers, Florida, the firm’s diverse team of professionals provide unparalleled service, innovation and performance in the conceptualization, design and implementation of the built environment for their clients. BSSW Architects has served as the lead architect on many landmark projects across Southwest Florida, including government, public service and senior living facilities, schools, public libraries, religious buildings, community and cultural centers, hotels, resorts and private communities. BSSW Architects employs a complete team of architects, planners, interior designers and support staff to bring projects from the concept stage through completion. For more information, visit BSSWarchitects.com or call 239-278-3838.