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Bell Tower Shops Appoints New Marketing Director

Bell Tower Shops – a premier fashion, dining and entertainment destination in Fort Myers-Cape Coral – today announced the appointment of Shannon Mae Palzer as Marketing Director. Palzer will be responsible for the overall brand strategy development and execution of marketing strategies that drive growth/increase retail traffic/generate awareness for Bell Tower Shops retail offerings and events.

With proven marketing and business development experience in hospitality and tourism management, Palzer is poised to affirm Bell Tower Shops as a leading Fort Myers shopping destination. Previously serving as a food and beverage manager at the Stockton Seaview Resort in Galloway, New Jersey, and as the Director of Marketing and business development with Simon Property Groups for Gloucester Premium Outlets, Palzer has artfully honed her skills in marketing, advertising, social media and public relations.

“After watching Shannon so successfully handle all marketing functions surrounding the opening of Gloucester Premium Outlets, we are excited to welcome Shannon to Fort Myers and to our team,” said Samantha Lillard, Senior General Manager, Bell Tower Shops.

About Bell Tower Shops
Bell Tower Shops is the premier dining and fashion destination of the Fort Myers-Cape Coral market. The open-air center is anchored by Saks Fifth Avenue, The Fresh Market, Bed Bath & Beyond and a 20-screen Regal Cinema complex. Exceptional specialty retailers include: World of Beer, White House Black Market, Francesca’s Collection, Ulta, Banana Republic and Williams-Sonoma.

About Madison Marquette
Madison Marquette is a private real estate investment and operating company and a member of the global investment firm Capital Guidance, headquartered in Geneva, Switzerland. Founded in 1992, the firm employs a proven repositioning and redevelopment strategy to create value in infill and mixed-use assets in major urban gateway markets throughout the United States. Madison Marquette enhances returns while mitigating risk by directly controlling and managing the execution of its investment strategies. With more than 230 employees, Madison Marquette covers major U.S. markets through its offices in Washington, D.C., San Francisco, Los Angeles, Seattle, San Diego, New York, Philadelphia, Dallas and Fort Lauderdale. For more information, visit the company website at www.MadisonMarquette.com.

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