In this role, Calder’s primary responsibilities include building and maintaining client relationships, strategic planning, project coordination and management, client development and additional service cultivation, and prospect and proposal development. Calder helps clients achieve their goals through brand development, public relations, graphic design, social media and email marketing, media planning, web solutions, event planning, video production, digital advertising and more.
Before joining Priority Marketing, Calder primarily worked in the health and nutrition industries. She previously was a senior director of marketing for Vizuri Health Sciences Consumer Healthcare, spearheading all marketing initiatives, including development of strategic plans, digital marketing, print advertising, promotions, packaging, website content and Amazon content. She also has served as a senior marketing director for Kramer Laboratories, a self-employed marketing consultant, director of marketing for South Beach Diet and director of marketing for Airborne.
Calder earned a Bachelor of Science degree in business and marketing from the University at Albany – State University of New York (SUNY).