Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more.
Want to learn more about these talented creatives and how they approach their craft?
Agency Access is a monthly feature that gives clients and partners a little insight into our dynamic team. This month, Olivia Orth is sharing her thoughts.
- Name: Olivia Orth
- Job Title: Senior Creative Director
- Previous roles at Priority Marketing: Director of Creative Services, Assistant Creative Director/Senior Copywriter and Copywriter
Agency Access Q&A
What first drew you to Priority Marketing?
“With only a couple years of experience under my belt in 2000, I was looking for an opportunity to learn and grow in a supportive environment. Priority Marketing offered that and more! Teri personally took me under her wing, providing mentorship and generously investing in my professional development. She gave me chances to make an impact on the growing agency, and by serving a wide range of clients, I was also able to learn the nuances of marketing for a variety of businesses, organizations and nonprofits. Most importantly, I got to see how all of them integrate to form our community and watch the region grow from a unique vantage point.”
You’re one of Priority Marketing’s longest-tenured employees at 26 years. What still excites you about your job?
“No two days are alike! The marketing profession always evolves with the advent of new technologies, and because Priority Marketing stays on the forefront, serving clients with the latest marketing opportunities, I get to enjoy being part of that progress with continuous on-the-job learning. At the same time, we serve such a wide range of clients, I feel like I’ve worked for countless businesses over the course of 26 years. Priority Marketing is my home, but together, we get to impact the world in so many ways beyond this building. Finally, I am at a stage in my career where I get to be a mentor and help other professionals on our team, which is very rewarding!”
What is your process when trying to capture a client’s brand voice?
“It starts with listening, which might sound simple, but it’s not just passively ‘hearing’ what the client has to say about their business or organization. It’s all about asking the right questions to gain a deeper understanding and really getting to the heart of the brand and what will appeal to the right audiences. That’s important because the brand voice should always be an authentic representation of the brand’s leadership, culture and values. Through this kind of intentional listening, you learn what makes the client unique within their competitive landscape, so you can develop an effective brand voice that helps them stand out from the rest.”
You’re a storyteller, but how can you tell a client’s story without using words?
“It sounds cliché, but a photo really does say a thousand words. As a storyteller, I’m always thinking about the synergy between the messaging and the visuals, which includes photos but also colors and graphics. For video projects – whether it’s a TV commercial or an event video – music is also an extremely important layer to consider as an opportunity to engage audiences emotionally and support storytelling.”
What has been your most memorable or significant project at Priority Marketing?
“There are so many significant projects in 26 years, but I would say the Junior Achievement Hall of Fame videos, which I worked on for more than 10 years, were very important to my development as a young professional because I had the opportunity to interview dozens of successful business leaders in our community. I learned so much from their stories and sharing them, knowing the audience would gain the same valuable insights I did. Those pearls of wisdom still guide me as I navigate my career, and I frequently apply them at work to this day. It was like getting a master’s degree in leadership without the tuition, and I’m thankful for the rare opportunity to meet and learn from each of the Hall of Fame honorees during that time.”
