Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more.
Want to learn more about these talented creatives and how they approach their craft?
Agency Access is a monthly feature that gives clients and partners a little insight into our dynamic team. This month, Allyssa Walker is sharing her thoughts.
- Name: Allyssa Walker
- Job Title: Assistant Director of Social Media
Agency Access Q&A
What first drew you to Priority Marketing?
“At the time of my job search, I was a recently laid off mother of three (I had an infant and two small children) and I was coming into the realization that I needed job security from an employer who knew their team and cared about their team. At the time, I passed the LinkedIn post due to the location as I was about 8 hours away. However, Teri reached out to me and asked if I’d be willing to relocate. After looking into Priority Marketing, I knew this was exactly the place I was looking for – an organization with a leader at the helm that prioritized family, was fully integrated with her staff and business, and was committed to the company’s culture and her community. I knew I could make an impact here, and that I would be valued for my individual talents. After interviews, offers and much consideration on relocating our small family, my husband and I made the leap and we are so happy that we did!”
Why should businesses and nonprofits partner with Priority Marketing for their social media needs?
“Social media is not a one-size-fits-all strategy. As with any brand and marketing material, your social media strategy should be specific to your organization, brand and individual business goals. At Priority Marketing, our social media team fully integrates your brand, tone of voice and goals into a robust strategy that directly supports your business to reach those goals. We implement SMART goals with attainable objectives, and content strategies that drive awareness, direct traffic and help our clients succeed.”
What is the key to creating an engaging social media post?
“The most valued aspect for any social media post is authenticity. Generic posts are out, and authentic perspectives and conversation starters are in. Each post should be intentional, whether you’re applying a current trend to boost in-platform engagement and build your community, or representing your company’s mission and values, it’s important to be authentic and conversational so that your audience can actively engage and share your content. These are the key metrics to boost performance and gain more exposure for your brand.”
How do you determine what types of content to post for a client and how do you channel their brand voice?
“First, we start out by assessing your target audience and business goals. This will be key in identifying what types of content makes sense for your brand. Our nonprofit clients might share emotional stories of the people they help, how their organization has changed and shaped lives, and the impact they have on their community. Hospitality businesses may showcase their services or offerings through a point-of-view perspective to hook the online audience into wanting the same experience. The important thing is that each business has a specially curated social media strategy that is just for them with a conversational and digestible version of their brand voice.”
Why is it important for businesses to maintain a strong presence on social media?
“Social media continues to evolve and has become more than a platform to share our personal stories. It’s an ever-growing database of information on authentic business experiences, educational content, emotional storytelling and so much more. More often we see individuals use social media platforms to plan out travel itineraries, connect with like minds and be part of a community that fits their individual interests and beliefs. Users rally around businesses and influencers that they support and help spread the word for you and by building your community, you can help create loyal customers and spread awareness about your business.”
READ MORE: Agency Access: Q&A with Nicki McTeague
